National Manager - Trade Marketing - FMCG

- Leading performance and forging development of Regional Sales Team; developing, implementing, managing and evaluating category management activities

- Formulating & implementing successful commercial plans to deliver financial & share plans & targets in liaison with marketing, supply, sales & finance

- Steering end-to-end visibility & key brand penetration at national level

- Expanding business in the assigned territories and consistently improving profitability of the company; identifying new streams for long-term revenue growth

- Designing successful concept creation & communication strategy using customer & market feedback

- Conceptualizing & implementing go-to market strategy right from ideation, campaign, communication, business planning & projection, execution, post execution reports and tracking the progress

- Establishing alliances/tie-ups with key players, resulting in deeper market penetration and reach

- Formulating business goals, short-term and long-term budgets and developing business plans for the accomplishment

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