National Manager - Search & Content - Digital Business Domain - Consumer Finance Firm

National Manager - Search & Content - Digital Business Unsecured & Asset Experience

Job Details

Experience: 8 - 13 Years

Work Location: Pune, Maharashtra, India

Domain: E-commerce

Client Details :

The client is a leading and very large consumer finance company that is rapidly growing across the country offering retail finance products of consumer loans, cards, fixed deposits, broking, mutual funds and insurance.

Job Description :

- Create the blueprint for integrated online marketing strategy covering the entire portfolio of online marketing practices search, display, affiliates, email, social media, content and mobile marketing for Existing, Prospect and New customers

- Ensure successful execution of various performance marketing initiatives by leveraging outbound marketing platforms

- Leverage content and drive various influence marketing initiatives to create a psychological size for the brand

- Work with Customer Lifecycle Management to govern all outbound communication efforts, ensuring single point ownership of customer communication on digital platforms

REQUIREMENT

- 8-13 years of marketing experience with the last 4 years in a senior digital marketing position in a high growth company

- Post graduate in business management or specialization in digital marketing

- Strong bias for E-commerce experience

- Exposure to P&L management is a significant plus

- WE NEED people with expertise in SEO and SCM

NOTE :

- The role is based in Pune

- The company works 6 days a week. Monday to Saturday