Posted By
Posted in
Sales & Marketing
Job Code
1272736
Job Description:
Objective:
eB2B Program is the transformation and digitization of our current Route-to-market across the General Trade
The purposes are:
a) To establish a Direct relationship between company and the retailer to be able to influence Demand and grow faster
b) To give the retailer a Digital ecosystem for interaction with company across the customer relationship funnel
c) Increase the numeric distribution with an efficient cost to serve
The transformation is planned across the pillars of Demand Capture, Demand Generation, Demand Fulfilment, Payments, and Customer relationships and underpinned by new Digital Capabilities, Technology, Data, and Analytics
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Posted By
Posted in
Sales & Marketing
Job Code
1272736
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