National Manager - Commercial Vehicle Product

Job Title National Manager - CV Product

Function / Department Urban

Department Head Head of Products

Reporting Manager Head of Products

Reportees to the role Multiple

Purpose of the Role

- Development of the CV Product by utilizing the various business / risk and cost levers, which can make the Product offering customer friendly, competitive and profitable.

- Benchmarking with the competition, align with the sales and risk teams internally to understand the trends and bring into focus the customer touch points all the while test driving this through channels and equipping front end resources to deliver.

- Product positioning, enhancing the customer experience and making key policy changes which can ensure better revenue to the Organization

Key Responsibilities:

- Responsible for P & L for the product

- Launch CV loan branches & drive disbursals through them & other channel partners as per business plan.

- Conceptualize and implement customer activation programs.

- Introduce innovative products & schemes. (Typically product level schemes should be launched by the product manager as they involve changes in the product construct or pricing, sometimes inclusion of subventions - at the dealer or manufacturer level.

- Cost Management - Tracking cost lines - Salary, Incentives, LOC, cost for loan onbaording

- Portfolio Management along with Risk team to identify areas of stress and take preventive and corrective action.

- Designing and Implementing Payout Structure to Channels and tracking effectiveness. Product Pricing.

- Developing Customer Touch Points, Customer Attrition and Retention Management

- Service Strategy which can enhance customer experience and Portfolio Profitability.

- Benchmarking Product to Competition, enabling timely offers.

- Database Management for X Sell and Up sell

- Develop Channels for customer communication.

- Benchmarking key ratios - C/I, ROTA, ROE, Revenue / ANR

- Co-ordinate and maintain interpersonal relationship with various departments to enhance functioning.

- Identifying business process gaps and undertake continuous improvements.

- Comprehend and comply with the regulatory framework.

- Relationship with OEM / Manufacturers. Manage floor finance / trade finance

- Keep a tap on synergies with the Japanese OEMs referred by SMFG

- Plug outages due to process gaps.

Expertise required/ Domain Knowledge:

- Product framework, Product Pricing, Risk Controls, Product Design, Competition update, Operations functioning, Regulatory watch, Productivity drivers.

No. of years of relevant experience: 10- 15 yrs

Any specific specialization/education: MBA in Finance or CA or Equivalent