National Key Accounts Manager - Modern Trade - FMCG

Title: National Key accounts manager – Modern Trade

JD: This position ensures successful implementation of account based strategies for key accounts to meet the revenue and profitability targets of the assigned key accounts through effective brand, distribution, and relationship management. It’s ahead of modern trade role, who can take care of the retail accounts as well as ensure the trade marketing activities.

Key Activities :

- To improve market share

- To maintain the existing market share and grow it further

- Meet monthly sales targets - primary of direct accounts and secondary of regional key accounts

- Coordinate and communicate within the region and with Key Accounts Manager of other regions for Business Development of the key accounts

- Create and develop a relationship with Key Accounts through meaningful engagements

- Manage and expand key accounts channel to ensure availability of products to maintain and grow shop share across all categories

- Implement sales and marketing strategies to promote our brands

- Manage product launches, new key accounts development for new business development ideas in a better way.

- Ensure Receivables and Collections as per plan to contribute to the Company's bottom-line

- Build corporate and brand awareness and product penetration through education and engagement of key opinion leaders and practitioners to establish the organization as a leading brand

- Monitor industry trends to anticipate and recommend new products

- Monitor and report on competitor's positions and product availabilities

- To achieve & improve sales collections, receivable and reduce outstanding from existing Institutions

- Resolving daily issues with sales personnel and customers with the company's objective in mind

SUPERVISE DIRECT REPORTS 3-4 Key account managers/executives

SCOPE OF POSITION

- Sales volume responsibility as per target

- Budget responsibility as per target

- Key Accounts as assigned. Normally a state or adjoining states

KEY RELATIONSHIPS

- ECPs

- National and Regional chain

- Distributors

QUALIFICATIONS/

TRAINING

Graduate, MBA preferred

EXPERIENCE :

- 8-12 years of experience in FMCG / consumer goods / similar business

- A person who has worked in the territory is preferable