National Key Account Manager - Modern Trade - FMCG

KEY PURPOSE :

- This position is responsible for National Key Accounts (Modern Format Stores).Maintaining relationships with key accounts in order to achieve profitable results.

- Benchmarking competitors and suggesting business strategies for the growth of existing / new businesses line with the objective of achieving exponential penetration and profitability with Key Accounts.

KEY RESPONSIBILITIES :

- Formulating the modern trade sales strategy & ambitious growth plans in line with business strategy.

- Building long term relationships with strategic partners and negotiating favorable terms of trade with them.

- Designing trade marketing and trade promotion interventions with the modern trade sales strategy and overall business strategy.

- Developing category management strategies to enhance selling effectiveness.

- Driving breakthrough visibility for our categories through formulating future ready merchandising and planogramming strategies.

- Formulating effective sales policies and procedures specific to the modern trade channel.

- Achieving planned sales by channel and customer.

- Ensuring effective spends in driving sales and strengthening our brands.

- Creating strategies and making recommendation in driving strategic brand sales

- Launching new products as per plan within allocated budgets/ resources

KEY INTERFACES:

Internal:

- With Marketing - Targets, Promotions, Launches etc.

- With Operations - S&OP planning, logistics, stock levels etc.

- With R&D and QA - Consumer feedback, Quality feedback etc.

External:

- Heads/ Decision Makers of Modern Format Stores

- CFAs

- Consumers

- Promotion agencies - for local promotion