National Head - Marketing - FMCG

1) New/Upgrade Product Releases:

- Implement SBU new product marketing strategies

- Coordinate and generate Media communication activities

- Provide consulting support in determining and executing appropriate levels of product launch Events

2) Marketing Communication:

- Provide recommendations to enable development and execution of communication for new distributor rebates

- Develop and execute positive Environmental communication

- Provide consulting support to enable the development, customisation and execution of Business tools

- Assist in the coordination of Distributor Conference presentations

- Provide consulting support to enable customisation and translation of local Product Literature based on regional template

- Provide consulting support to enable Sourcing and distribution of Premiums

- Provide consulting support to enable maintenance of local content on Country Internet Site

3) Sales Forecasting:

- To determine and coordinate accurate and appropriate Stock levels

- Provide consulting support to enable accurate sales forecasts to Supply Chain and Manufacturing Logistics

- Assist in the development of annual budgets and forecasts

4) Manufacturing:

- Provide consulting support to enable coordination of production priorities with the factory

- Ensure get their fair share of production

- Provide consulting support to enable reviews and monitoring of product cost

- Provide consulting support to SBUs to enable coordination of product trials

- Review and recommend capital projects in conjunction with regional SBUs

5) Profitability Management:

- Recommend pricing strategies for existing/new products and segments

- Provide consulting support to enable monitoring and review of product cost and pricing

- Recommend sources for existing/new products are the most economical by maximising assets

- Implementation of the product portfolio (mix) to support business strategy

- Provide consulting support to enable analyse of market Segmentation to develop recommendations

6) Brand Building:

- Develop and execute local promotion activities, in consultation with the SBUs, to drive brand awareness and loyalty

- In conjunction with Regional SBUs, develop and execute local Media strategy

- Ensure all customer facing materials (including Packaging and Literature) are in line with "One Voice" policy

- Manage appropriate Trade Shows to build leads, sell product and improve market credibility whilst maximising return on Trade Show expenditure

7) Strategic Planning/Budgeting:

- Assist in the development of the annual country budget

- Assist in the development of the 5 year country plan

- Communicate market trends and industry changes

8) New Product Development:

- Provide consulting support to recommendations of new product ideas to be forwarded to regional SBUs

- Recommend enhancements or changes to existing product offerings

9) FORCE:

- Review and monitor all costs and make appropriate recommendations

Major Challenges:

- Competitors with low profit expectations

- Complex matrix organisation

- Limited capital investment

- Converting non users to users