National Customer Marketing Manager - FMCG - IIM/XLRI/FMS/SIBM/MDI

- The Lead Customer Marketing role is part of the Field Sales Leadership team will be responsible for driving the Growth, Shopper & Profitability agenda for the organization across channels like Traditional Trade & Organized Trade.

- The role shall directly report to the Field Sales Lead and therefore needs to be able to drive all decisions, targets, initiatives, and programs at the National level. The role shall also support in planning that entails the forecasting of business based on relevant KPIs growth and category & brand to arrive at overall revenue & profit impact.

- Support Field Sales Lead in defining & delivering KPI norms for Sales team against established metrics & measures, while maintaining & adhering to Values.

Key Responsibilities :

- Drive the Topline & profitability across portfolio & channels for the country

- Visibility: Create & implement the shopper visibility strategy in GT & MT

- Shopper Activations: Build relevance for our brands by creating scalable & repeatable shopper activations

- Forecast Accuracy: Work closely with the regional leadership team to

- Budget Management: owner of overall G2N for the India business & BTL activation budget, Salesman incentives

- Develop annual business plans along with the regional leadership team

- Build Design for channel strategy w.r.t customer acquisition &

- People Management: Manage a team of Senior managers (Channel Managers, Category Managers, Shopper Manager)

- Stakeholder management: work closely with the Regional Sales leadership, Supply chain, Brand Teams, Finance, legal, regulatory, compliance team & external vendors

- Process Governance: Custodian of implementing company sales SOPs across the organization

Requirements:-

- MBA from a Premier B School

- 12+ years of which at least 4 years will be as a second line sales manager in consumer industry. It would be preferred if the incumbent is handling similar regional role.