Helping the verticals in the Trade BU meet their top line sales objective - Work closely with the BU Head Trade, National Sales Manager - MT & GT and the Branch Heads to deliver the sales plan - Central point of contact between Sales and Marketing to align plans - Work closely with BU Heads on a visibility channel strategy for their brands in chemist outlets Develop consumer promotion strategy with proper action standards and measurement criteria - In conjunction with the brand and BU Trade team formulate a consumer promotion strategy which enhances brand saliency and helps in achieving sales & distribution objectives - Deliver consumer promotion plans - Develop POP to effectively communicate consumer promotions Develop and implement winning Point of Purchase strategies - Formulate Point of Purchase strategy in sync with the brand objectives - Develop creative agencies/units which specialize in point of purchase design and implementation - Arm the field force with innovative POP tools to create heightened visibility for our brands in the market space Develop shopper engagement strategy to leverage the shopper/consumer touch points at the point of purchase especially modern trade - Develop brand activation programmes in the retail space to maximize reach and shopper interaction - Control and manage the ISP program in MT Develop category based propositions for key accounts to help drive category growth - Formulate category based commercial proposition for the key accounts in conjunction with the key accounts team - Develop category and brand development initiatives for the key accounts - Involve in negotiations with key accounts to formulate annual business plans Develop Trade Marketing Strategy to help achieve sales and distribution objectives - Set up robust trade marketing activity calendar in conjunction with the brand objectives - Set up system to update key stakeholders on spends - Set up evaluation and measurement parameters for Trade Marketing Activities - Ensure proper documentation of spends and distributor reimbursements Develop channel strategies for existing and new channels - Work closely to develop a strategy to motivate distributors / distributor salesmen and get them to drive the business - Develop a strategy for Chemist channel so as to drive throughput for products - Work closely with the regions to activate the semi wholesale Sales plan for NPI and NPI tracking - Prepare a sales launch plan for all NPI - Track and measure the NPI launch for the first phase Enable and Drive change Designing, implementation of plans, including the actions to be taken, their sequence and the responsibilities for each person or group involved. Removing constraints and barriers on action and initiative. - Introduce the organization to new www for Customer Marketing - Challenge existing systems and processes and recommend changes - Ensure proper controls in all spends Developing People Having high expectations about the potential of staff and providing them with resources, coaching, feedback, training and stretching responsibilities to develop their capabilities - Investing in training - Retaining high performing individuals Customer Focus Focusing the team/organization on adding value to the customers (internal & external) and taking action to build customer/client value. - Quick resolution of issues - Providing value to the customer Education : - University degree with a preference for a post graduate management degree from a renowned university Experience : - Minimum of 6 - 9 years experience in a reputed FMCG Company in the Sales / Marketing function with at least 2-3 years experience in handling key accounts - Extensive knowledge of marketing and brand plans - Good grasp of distribution and logistics management - Understanding of financial and legal regulations Skills : - Sharp negotiation and influencing skills - Understanding of the Indian retail environment - Analytical skills - Networking and strong orientation towards customer management - Ability to handle pressure in a dynamic environment - Ability to handle complex and diverse business situations

Mumbai

National Customer Marketing Manager - FMCG 

National Customer Marketing Manager - FMCG  ,Job Description for National Customer Marketing Manager - FMCG  in PeopleZ HR in  Mumbai for (6-9) years of experience. Apply Now!

Job Description for National Customer Marketing Manager - FMCG  in PeopleZ HR in  Mumbai for (6-9) years of experience. Apply Now!