National Activation Manager - FMCG

Salary Range: 7 - 15 LPA

ROLES & RESPONSIBILITIES:

- Responsible for the Retail marketing & activation programs

Conceptualizing and implementing effective promotional schemes aimed at effective conversion at wholesaler market

Conceptualizing and implementing activities for retail/walk-in customers at retail outlet and housing societies, clubs, parks, shopping complexes or other

Rolling out activities from HO as per the JC wise Marketing plans and ensuring they are within budgets allocated

- Regularly interact with sales team (NSM & ZSMs) to create tailor-made marketing programs that dove-tail their sales plans

- Regularly evaluate vendors and creating new vendors with an eye to:

More efficiently execute the planned activities

Achieve economy of scale by decentralizing vendor management

- Manage and evaluate trade promotion levels to achieve maximum returns and bring in savings in activation cost

- Competition tracking and sharing competition activity details with HO team

Job Location- Chennai

Education Qualification- Full time MBA