About Nalli Silk Sarees Pvt Ltd Established in the year 1928, Nalli has been a leader in the textile and retail business, and a household name for exquisite silks. An iconic heritage-brand steeped in tradition, Nalli has earned the patronage of customers across generations, by virtue of staying true to its core values of trust and quality. Borrowing from these 90 years of glorious heritage, the makers of the finest silk sarees and now are into fine jewelry at Nalli jewelers. Job Description Our Company is growing rapidly and we are looking for a highly creative and entrepreneurial Brand Manager with strong core experience in marketing, to revitalize an iconic 90-year old brand. The ideal candidate will be / have - Creative, self-motivated, result-oriented, and open to learning with an extremely positive attitude - Custodian of the Nalli Brand - Deep understanding of ATL, BTL and Digital channels - Good at Leadership Interactions; will interact and align directly with MD - Sari enthusiast - Strong flair for marketing and consumer instincts - Sound business acumen, business analytics and financial understanding Responsibilities: Brand Management - Develop the annual marketing budget and calendar (plan), by directly consulting MD and Regional Heads - Manage brand delivery and consistency across all communication channels and platforms; Nurture the relationship with local external creative and media agencies, and in collaboration with MD develop innovative and efficient mass media plans driving Device, Channels and other non-conventional mediums. - Liaison with all stakeholders (creative agencies, production houses, fashion photographers, model coordinators, stylists, merchandizers, etc.) to ensure campaigns are executed on time and on budget - Create briefs for agencies, Project manage 360' campaigns, compare and negotiate vendor costs - Execute all ATL and BTL activities for brand, both online and offline - Oversee all aspects of creative collaterals & complete QC of any AW's sent for printing or processing - Manage marketing budget and optimize use across marketing communication mix - Track and monitor budget use; Measure and report performance against goals & ROI for all marketing activity - Maintain Brand Value; Ensure there is no negative impact on the brand and proactively build brand - Create a Brand Manual or Design guidelines; Ensure all creative collateral adheres to brand ethos & guideline - Generate consumer insights & conduct competitive analysis of fashion industry trends periodically Responsibilities: Digital Marketing - Develop a clear social media strategy for the brand, appropriate to each medium - Improve brand quotient; Revitalize an iconic brand by making it relevant to the new-age customer - Manage Nalli's entire digital presence - ideate, oversee execution and QC all creative collateral across social media (FB, insta, twitter etc), website, search / Google and mailers - Build a strong brand experience for the customer by constantly coming up with innovative and effective customer-centric initiatives, loyalty program, omnichannel activations, gamification, offline events etc - Reach new audiences by revitalizing the brand and adopting a creative and innovative approach

Bangalore

Nalli - Brand Manager 

Nalli - Brand Manager  ,Job Description for Nalli - Brand Manager  in Nalli Corporate in  Bangalore for (1-2) years of experience. Apply Now!

Job Description for Nalli - Brand Manager  in Nalli Corporate in  Bangalore for (1-2) years of experience. Apply Now!