HIGHLIGHTS OF THE ROLE:  - Pilot new category launches and handling  - Brand management and collaboration  - Marketing and demand shaping for the category  - New category launch and scaling up  - Vendor Negotiation  - Internal and External stake holder management  - Buying & Merchandising  - Market Trend Analysis for new categories.  SCOPE & KEY DELIVERABLES:  - Lead the expansion into new fashion categories for Myntra associated with Music and related accessories and handle complete new category launch activities and operations.  - Drive the brand management function for the Music category through past experience in the industry coupled with strong communication and negotiation skills.  - Build and maintain robust brand relationships and partner on a consistent basis to ensure the latest and most relevant brand campaigns are driven on Myntra first.  - Identify unique, under developed, emerging or new, products or categories, based on statistical analysis, competitive landscape, customer feedback, web analytics.   - Formulate the key strategies to drive the category based on insights and the ability to collaborate with internal and external stakeholders to ensure a high focus execution of strategy.  - Drive continuous marketing for the category on the app and off it to drive category salience and shape demand thereby bringing in relevant users to the app.  - Understand current trends, opportunities, assortment, competition and buyers vision by category of business and use this knowledge to properly assort, merchandise and market product online;  - Enhance the position and presentation of products within the online store in ways that exceed expectations such as conversion, average order size, average order value, customer service demand and are additive to the overall brand positioning;  - Work closely with digital marketing team to provide merchandising vision to email, search and social campaigns;  - Work with the analytics team to measure the effectiveness of marketing campaigns to evaluate and improve future performance for wearables and all new categories launched.  - Execute on-going competitive analysis as well as recommended strategies and tactics to improve our value equation to the customer.  - Ensure the accuracy and timelines of all product launches, marketing campaigns and other customer interaction.  KEY ASSESSMENT METRICS (KPI's):  - Strong retail/online experience in electronics and wearables categories.  - Excellent communication and inter-personal skills.  - Strong marketing bent of mind and consumer understanding for the category  - Strong Buying & merchandising experience   - Demonstrated ability to work autonomously in a highly demanding and ambiguous environment  - Strong analytical & numbers acumen and be comfortable generating and evaluating forecasts, metrics  - Work closely with various departments within the company to ensure that all consumer touch points and messaging are working and measured harmoniously;

Bangalore

Myntra.com - Associate Category Manager 

Myntra.com - Associate Category Manager  ,Job Description for Myntra.com - Associate Category Manager  in Myntra Designs Private Limited in  Bangalore for (2-4) years of experience. Apply Now!

Job Description for Myntra.com - Associate Category Manager  in Myntra Designs Private Limited in  Bangalore for (2-4) years of experience. Apply Now!