Roles and Responsibilities: Role: Strategic Planning : - Planning overall Myntra Annual operating Plan numbers for traffic ( sessions and users) on all Platforms ( App + Web) - Create and drive initiatives with cross functional teams to generate new growth avenues for traffic, improve quality of sessions on Myntra and user growth month on month - Drive instrumentation and improve Traffic reporting with Analytics and engineering teams - Execution focus - Work with cross functional teams to drive intra day, intra month changes on communication, platform and performance marketing to achieve traffic plan - Drive projects with Product and Engineering Teams to ensure traffic quality and growth initiatives are realized Analytics focus : - Have hands on understanding of traffic levers and drive analysis for the miss / over achievement on daily numbers to ensure plans are met Responsibilities: Overall : - Owning and predicting daily, monthly, annual goals and daily planning for traffic metrics - Plan traffic and user growth for Big sale events, special programs and gender based traffic - Working with cross functional teams (brand, mktg, pricing, 1:1 communication, performance marketing, technology) to growth of traffic, improving quality of traffic and engagement of users on the platform - Influence various teams/stakeholders within the organization and outside to meet goals & timelines for intra day targets, month targets Analytics : - Monitor key metrics such as daily users, sessions, quality of traffic and sessions etc. and RCA incase of any deviation from plans - Work with the analytics team to measure the effectiveness of specific campaigns to evaluate and improve future performance( notif, performance mktg, on App visibility campaigns) - Liaison with Business insights and data engg teams to ensure accuracy of reporting for the program - Setup the reporting processes for operational streamlining of traffic levers in case of intra day /intra month misses - Take ownership to drive automation and proactive alerts/mechanism within respective functions - Conduct analysis for assigned business problem by collecting data from all internal and external sources and perform analysis to get answers to business questions - Help in putting together business proposal based on trends, business scenario analysis etc. Qualifications & Experience : An ideal candidate should possess sound analytical abilities, strong cross-functional collaboration and business acumen. We are looking for enthusiastic individuals who will be happy to work in a role where most work will be driven by collaborating with respective revenue functions - Master's in Business Administration- Preferably IIMs/ISB 1-2 years experience - Previous experience in retail & e-commerce/ customer retention and growth/traffic management / analysing different traffic sources and attribution modelling ( last click direct/indirect revenue attribution etc.) added advantage - Strong Analytical Skills and Process Orientation- Proficiency in Excel is must - Knowledge of BI tools/statistics added advantage, not compulsory - Experience in campaign management to drive traffic /user growth / sales is a plus - Good stakeholder management skills and should be comfortable in handling multiple projects

Bangalore

Myntra - Manager - Traffic 

Myntra - Manager - Traffic  ,Job Description for Myntra - Manager - Traffic  in Dealshare in  Bangalore for (1-3) years of experience. Apply Now!

Job Description for Myntra - Manager - Traffic  in Dealshare in  Bangalore for (1-3) years of experience. Apply Now!