About Team : Central marketing digital team at Myntra is also called as RnF team. This team is responsible for all digital campaigns with key objectives around building brand awareness, event marketing (EORS / BFF), content distribution campaigns ( Myntra Studio etc ) &amp; more. The team does heavy lifting in driving TOM, organic installs &amp; sessions, new customer acquisitions and more. Being a highly data oriented team, the key aspects of measurement frame works &amp; data automation wrt to upper funnel campaigns rests with this team. From media mix planning, working with brand team on creative inputs &amp; stitching full funnel view with performance team, RnF team is at heart of all marketing initiatives &amp; strategy at Myntra. Roles &amp; Responsibilities : - Plan, execute &amp; optimize upper funnel digital campaigns across DV360/ DCM / Facebook / Instagram &amp; other digital publishers - Media planning campaigns to help campaigns attain key business objectives - Work with teams ( internal &amp; external ) &amp; guide them on planning &amp; execution - Work with team in ensuring 100% maintaining of data sheets on regular basis capturing campaign data at day, week &amp; monthly level views - Guide ageny teams on work going for Data Studio, ADH &amp; other GMP stack related work - Work with brand team &amp; share critical data based insights that help them plan &amp; create better creatives, both video &amp; static. - Ensure adaptation of latest digital practises &amp; tools to drive higher efficiencies across media campaigns - Plan campaign flighting &amp; creative distribution &amp; creative phasing for campaigns where there are more than 2 hero films - Owns key metrics around new customers, organic installs &amp; sessions, mind metrics &amp; BLS score - Socialize plans across senior levels of marketing &amp; non marketing org Qualifications &amp; Experience : - 8+ years of experience of working on digital mandates that involves planning, execution &amp; presentation of plans around DCM/ DV 360 / Facebook / Data Studio / ADH &amp; more - Ability to manage large team ( internal &amp; external ) - Right mix of data centricity &amp; creative point of view - Sharp articulation, should be able to convert data points into simple insights for teams &amp; for CXO level - MBA is not mandatory. Minimum should be a graduate - Comes with ownership mindset

Bangalore

Myntra - Deputy Director - Digital Marketing 

Myntra - Deputy Director - Digital Marketing  ,Job Description for Myntra - Deputy Director - Digital Marketing  in Myntra in  Bangalore for (8-9) years of experience. Apply Now!

Job Description for Myntra - Deputy Director - Digital Marketing  in Myntra in  Bangalore for (8-9) years of experience. Apply Now!