Myntra - Deputy Director - Business Finance

Deputy Director : Business Finance www.myntra.com

Function : Marketing, Monetization and Creatives

Key Competencies:

- Develop clear understanding of key business drivers, analyse key financial and non-financial metrics, provide value add analysis, for informed decision making to top management

- Does rigorous data based analysis for any decision making scenario, bringing out business insights not visible in regular reviews

- Seen as strategic thought partner to business on where the business needs to go, why and how will we win

- Have a customer first attitude looking at customer retention and repeat rate as the primary metric driving any investment for marketing and customer experience

- Understands the next level of details / top macro story for his function - industry trends,customer, brands, competition and is able to leverage that understanding to drive insights /analysis and connect with bottom up business drivers / data

- Ability to guide, influence and partner with finance / business management teams, identify and track appropriate performance measures, key performance indicators and associated drivers

- Ability to bring in strategic thought process in planning, right trade offs and guidelines established.

- Ability to deal with ambiguity and respond with right trade offs

- Proactive in reviewing financial information, identifying exception / inconsistencies or process gaps, initiate action and follow-up for logical closure

- Takes a balanced view of business reality and process controls in every decision framework

- With minimal guidance, demonstrates ability to set broader agenda for a large, critical part of the business and takes people through that

- Handle complex adhoc request with a short turnaround time and supplement such request with appropriate analysis and comments to support decision making

- Support finance / business leader in simulation of traffic projections and conversion, working out the right lever to invest on attaining the traffic target, including cost optimisation plans

- Develop Budget modelling by establishing KPIs / Run rates

- Participate in budget discussion and support scenario building / simulation modelling

- Preparation of budget pack / presentation with appropriate budget comments to support budget reviews including submission for divisional / corporate consolidation

- Tracking of performance against set targets and provide periodical updates to business

- Builds high performing teams and develops / grows people managers

- Helps individuals achieve more by constantly raise expectations and providing relevant support

- Possess an entrepreneurial mindset with the ability to achieve results in a fast pace and rapid growth environment charactirsed by dynamism and ambiguity

Roles and responsibilities:

- Build a financial plan that aligns business objectives and develops a how list that builds the plan to the targets for the business

- Establish ROI on marketing investments, with right assessment of risks and opportunities

- Evaluate end to end brand marketing campaign objectives and readiness with right success metrics

- Validating agency retainer requirements and contracts (scope of work, payment terms etc) bringing efficiencies in cost with procurement

- Evaluate choice of media channels or levers of traffic for each campaign basis cost and impact

- Work with stakeholders to build framework for deliverables / success metrics for any consumer research and insights campaign

- Co-own monthly planning of traffic and customers basis marketing investments

- Managing functional reviews with right callouts to senior management

- Participate in revenue and traffic forecast calls and highlight risk /opportunities with appropriate analysis

- Ownership of expenses forecast for the business group by using trend analysis / KPI reviews for better P&L management

Qualifications & Experience:

- Post-Graduate in Management (MBA) from a tier 1 business school holding specialisation in Marketing and Finance

- Work experience of minimum 6 to 9 years in revenue facing or marketing roles

- Prior experience in Ecommerce, an added advantage

- Finance specialization - Chartered Accountant, CFA or similar degrees an added advantage (not a mandate)

- Demonstrate strong Communication / Presentation Skills and ability to work with peers and counterparts / multi location setup / good team manager

- Expertise in Office Tools MS Excel, Power Point Skills

- The candidate should be proactive, self-starter, strong Team Leader - Role would require interaction with Cross functional teams