Myntra - Assistant Category Manager

Assistant Category Manager

Highlights Of The Role :

- Business Identification and Development

- Buying & Merchandising

- Vendor Negotiation

- Financial & Buy Planning

- Assortment Planning

- Inventory Management

- Sales Forecasting & Trend Analysis

- Market Trend Analysis

- Business Identification and development

Scope & Key Deliverables :

- Create option plan & plan buys according to internal & external scope

- Understand current trends, opportunities, assortment, competition and buyers vision by category of business and use this knowledge to properly assort, merchandise and market product online;

- Identify unique, under developed, emerging or new, products or categories, based on statistical analysis, competitive landscape, customer feedback, web analytics. Communicate to and work with company merchants to execute opportunities;

- Position and present products within the online store in ways that exceed expectations such as conversion, average order size, average order value, customer service demand and are additive to the overall brand positioning;

- Work closely with digital marketing team to provide merchandising vision to email, search and social campaigns;

- Work with the analytics team to measure the effectiveness of marketing campaigns to evaluate and improve future performance;

- Partner with the Digital Content team to develop merchandising calendar for website home and landing Pages, navigation, special initiatives, item image, copy strategy, etc.;

- Execute on-going competitive analysis as well as recommended strategies and tactics to improve our value equation to the customer;

- Assist in continually optimizing the purchase and product interaction paths;

- Ensure the accuracy and timelines of all product launches, marketing campaigns and other customer interaction;

- Provides leadership and individual developmental growth to associate and/or assistant merchandisers in the department.

Key Assessment Metrics (KPI's) :

- Strong Buying & merchandising experience

- Demonstrated ability to work autonomously in a highly demanding and ambiguous environment

- Strong attention to detail and exceptional organizational skills

- Strong analytical & numbers acumen and be comfortable generating and evaluating forecasts, metrics

- Work closely with various departments within the company to ensure that all consumer touch points and messaging are working and measured harmoniously;