Mylo - Shopper/Trade Marketing - Offline Channel

Mylo - 'Raise Happiness'

Mylo is the only one-stop full-stack platform trusted by millions of young parents for starting and raising a happy & healthy family. It is responsive to the unique needs of young families and adapts seamlessly to their life stages to ensure that they always have a trusted partner by their side. Mylo harnesses the power of collective wisdom to maximize the lives of millions of young families through sharing. It brings together reliable products, services, authentic content, and above all, a community with collective wisdom from the real-life experiences of young parents. The platform has high-quality expert information, personalized basis user stage, interests, and special needs.

Following its vision of creating a one-stop-shop for mothers, Mylo's next focus area is healthcare services. It has already made headway by providing doctor consultations with gynecologists and pediatricians, health packages for weight loss and PCOS, and hospital recommendations for delivery and IVF procedures.

Founder & CEO: Vinit Garg, ISB Co 2010

Founding Year: 2018

Cumulative Funding: $24 Million

Last Funding Round: Series B in April 2022

Investors: ITC, W Health Ventures, Endiya Partners and others

- Play Store:

- 10 Mn downloads

- 4.6 Star Playstore rating reviewed by over 150k+ users

- Website: https://mylofamily.com

- Linkedin Page: https://www.linkedin.com/company/mylofamily/

Mylo in the News:

1. Economic Times - https://cutt.ly/pGgZasR

2. Financial Express - https://cutt.ly/fGgZjkE

3. Business Standard - https://cutt.ly/dGgZxQT

4. Your Story - https://cutt.ly/JGgZn7U

5. Inc42 https://cutt.ly/9GgZE7X

6. CNBC TV18 - https://cutt.ly/dGgZYWh

Key Deliverables

- Developing and execution of channel marketing plan to achieve defined sales objectives

- Monitoring and ensuring high effectiveness of trade inputs

- Tracking competition promotion

- Developing & implementing trade schemes

- Develop NPD rollout plans and monitoring

- BTL - Ideating & executing POSM, collaterals to ensure high visibility

- Work with internal teams and external agencies to churn out high quality collaterals and execution

- Forecasting & planning

- Collate, distil and present insights from market - regular visits to market

- This role will require working closely with sales team, on ground sales force, distributor & retailer partners

Skills & Experience :

- 3-4 year's work experience

- Experience of working in GT/Chemist/Cosmetic channels

- Preferable experience categories: Personal Care, Diapers/Wipes, Baby & Mother

- Strong understanding of consumer, shopper & customer

- Analytical bent of mind

- Willingness to travel as required

Educational Qualifications : Graduate/Post-graduate

Desired Personal Attributes : Passionate & driven individual who can work with team & cross-functionally