Mylo - Retention Marketing/CRM Role

Mylo - 'Raise Happiness'

Mylo is the only one-stop full-stack platform trusted by millions of young parents for starting and raising a happy & healthy family. It is responsive to the unique needs of young families and adapts seamlessly to their life stages to ensure that they always have a trusted partner by their side. Mylo harnesses the power of collective wisdom to maximize the lives of millions of young families through sharing. It brings together reliable products, services, authentic content, and above all, a community with collective wisdom from the real-life experiences of young parents. The platform has high-quality expert information, personalized basis user stage, interests, and special needs.

Following its vision of creating a one-stop-shop for mothers, Mylo's next focus area is healthcare services. It has already made headway by providing doctor consultations with gynecologists and pediatricians, health packages for weight loss and PCOS, and hospital recommendations for delivery and IVF procedures.

Founder & CEO: Vinit Garg, ISB Co 2010

Founding Year: 2018

Cumulative Funding: $24 Million

Last Funding Round: Series B in April 2022

Investors: ITC, W Health Ventures, Endiya Partners and others

- Play Store:

~10 Mn downloads

4.6 Star Playstore rating reviewed by over 150k+ users

- Website: https://mylofamily.com

- Linkedin Page: https://www.linkedin.com/company/mylofamily/

Mylo in the News:

1. Economic Times - https://cutt.ly/pGgZasR

2. Financial Express - https://cutt.ly/fGgZjkE

3. Business Standard - https://cutt.ly/dGgZxQT

4. Your Story - https://cutt.ly/JGgZn7U

5. Inc42 https://cutt.ly/9GgZE7X

6. CNBC TV18 - https://cutt.ly/dGgZYWh

JOB DESCRIPTION :

Job Title : Retention Marketing Lead

Role Type : WFO (Full-Time)

Team : Marketing

Location : Mylo office, Sector-44, Gurgaon

About the role: The Retention Marketing/CRM Lead will create & execute strategies to maintain existing customer base and enhance customer loyalty across platforms. S/he will build Customer Analytics dashboards focused upon LTV, CAC ratio etc. to ensure profitable P&L.

Key Deliverables:

- Develop and implement strong strategies to enhance customer retention and loyalty

- Conduct comprehensive analyses of customer behaviour data to discern trends and identify areas for enhancement

- Responsible for traffic & revenue generation from CRM channels, managing channel growth via new initiatives and defining the overall CRM strategy, maximize MAUs, Conversions & ROI

- Fuel customer engagement & retention by growth hacking campaigns as emails, SMS, WhatsApp, and in-app communication & using Affiliates, Push messages, social media, web properties

- Driving GMV, traffic, user retention

- Optimizing funnels & reducing customer churns

- Collaborate with diverse internal teams such as marketing, Web Operations, creatives, data and Customer Support to enhance the overall customer experience and design targeted campaigns to boost customer engagement and satisfaction.

- Design and implement controlled experiments to evaluate the effectiveness of retention initiatives

- Continuously assess the success of retention efforts, making data-driven decisions to optimize results

- Develop and manage budgets for retention marketing initiatives, ensuring cost-effectiveness

- Stay updated with industry trends and best practices, imparting insights and recommendations to the marketing team

Skills & Experience:

- 4-7 years of relevant experience

- Worked on all types of relevant campaigns: SMS, email, Push, Social Media, in-app etc.

- The ability to think creatively and come up with innovative solutions for increasing customer loyalty

- Understands funnel & churn stages to eradicate possibilities of the churns

Educational Qualifications: Graduate (Premiere Institute &/or Post Graduate preferred)

Desired Personal Attributes:

- Analytical mindset & logical thinking

- Passionate & driven individual who can work with team & cross-functionally

- Capable of adapting quickly in a fast-paced, dynamic environment

- Excellent communication and presentation skills