Mylab - Manager - Public Relations

Job Requirement:

- Devise creative public relations strategies

- Research on journalists/bloggers/YouTubers writing or developing content in healthcare / SaaS / start-up industry

- Make effective story pitches to media personnel, editors and new media influencers

- Ability to write press release and short 600 to 1000 word articles and oversee development of video content with our in-house content development team

- Organize and coordinate PR activities including arrange for interviews or public speaking events and construct press releases

- Fill in applications for awards, speaker slots, etc. and follow-ups

- Analyze results of PR campaigns or efforts and prepare reports

- Weekly and monthly reports on activity

- To research and analyse the feasibility of developing potential conference topics into commercially viable events.

- Manage the social parts of public relations across platforms

- Interview customers / other KOLs to create content for media consumption.

Requirements:

- Minimum 6+ years of experience as public relations executive or similar role

- Experience in healthcare/diagnostics space will be highly valued

- Proven experience in coordinating and managing effective PR campaigns through various channels

- Solid knowledge of social media

- Excellent communication and presentation skills

- Ability to build strong relationships with key people or organizations

- Maintaining media lists (should be familiar with using Word & Excel for lists)

- Cultivating media contacts (Print, TV, Online | Client specific verticals)