MYK LATICRETE - Senior Marketing Manager - Media

1. Responsible for designing Marketing Strategy - ATL & BTL

2. Owns the overall revenue of the online channels and Manage P&L, Discounts & Marketing budgets efficiently.

3. To own the brief and outputs from Media agencies and manage internal stakeholders for different growth projects.

4. Drive Digital & Offline marketing strategy, completely own the performance marketing and assist in brand building.

5. Lead corporate partnerships and programs to build brand awareness and cost-effective user acquisition

6. Continuously work with category, product & engineering teams to identify non-linear growth opportunities.

7. Drive new campaigns / products / processes to build retail store awareness.

8. Drive the Planning of Annual, Quarterly and Monthly revenue bottom-up against the top-down targets provided by senior management.