MyGlamm - Lead - New Product Development

- Carry out competition research to understand various products

- To structure the program and to derive an effective pricing strategy

- Work with another interrelated team

- Work with Quality Assurance and Design teams to deliver product names, copy, claims for upcoming product launches and reorders.

- Delivered Product Lifecycle Analysis, Color Development Strategy, NPD performance and Pricing Strategy on a regular basis.

- Instrumental in developing a new pricing structure for the business

- Conducted a competitor research report to study new launches with respect to product textures, formulations, colors & packaging.

- Strategize with VM, Sales & Marketing teams to implement promo plans across the business

- Manage the overall execution of the program and ensure timely execution

- Assist on Business Development activities

- Create collateral with strong & clear messages in line with brand guidelines

- Develops products by identifying potential products; conducting market research; generating product requirements; determining specifications, production timetables, pricing, and time-integrated plans for product introduction; developing marketing strategies

- Managed the Product Life Cycle of various product

- Delivered product briefs and color briefs on a timely basis.

- Studying the competitive landscape in order to identify gaps by conducting secondary market research, store visits and collecting customer feedback.

- Responsible for building and maintaining supplier relationships