MyGlamm - Lead - New Product Development (8-15 yrs)
- Carry out competition research to understand various products
- To structure the program and to derive an effective pricing strategy
- Work with another interrelated team
- Work with Quality Assurance and Design teams to deliver product names, copy, claims for upcoming product launches and reorders.
- Delivered Product Lifecycle Analysis, Color Development Strategy, NPD performance and Pricing Strategy on a regular basis.
- Instrumental in developing a new pricing structure for the business
- Conducted a competitor research report to study new launches with respect to product textures, formulations, colors & packaging.
- Strategize with VM, Sales & Marketing teams to implement promo plans across the business
- Manage the overall execution of the program and ensure timely execution
- Assist on Business Development activities
- Create collateral with strong & clear messages in line with brand guidelines
- Develops products by identifying potential products; conducting market research; generating product requirements; determining specifications, production timetables, pricing, and time-integrated plans for product introduction; developing marketing strategies
- Managed the Product Life Cycle of various product
- Delivered product briefs and color briefs on a timely basis.
- Studying the competitive landscape in order to identify gaps by conducting secondary market research, store visits and collecting customer feedback.
- Responsible for building and maintaining supplier relationships
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