MyGate - Senior Brand Marketing Manager

Senior Brand Marketing Manager

About the role: This role will entail devising and executing marketing strategies with a focus on Brand Management, Content marketing, Events and Activations, Communications (Internal and External) with an ample opportunity to build a new age brand.

Roles and Responsibilities:

- Translate brand strategy into plans, brand positioning and go-to market strategies

- Strengthening the brand identity and positioning across online and offline channels

- Will lead ATL, BTL, Customer Research, Content & Creatives, Social Media

- Creating and managing customer research, promotional collateral to establish and maintain product branding

- Maintain brand consistency across all external and internal creatives and communications

- Handle external Media relationships, PR and agency relationships

- Develop best practices, define and track KPIs for managing marketing success

- Analyse campaign performance data to drive continuous improvement and hypothesis-led testing of new concepts

- Event organization experience will be a plus

Required Skills:

- 5-8 years' experience in Brand Management and Consumer Marketing with proven track record of creating and executing successful marketing plans

- Solid understanding of promotion and media planning - both grassroots and across major mediums (OOH, radio, print, new digital)

- Expertise in creative and production process for traditional and digital (incl. video audio) materials

- Handled Content, media, PR and brand campaign management calendar

- Has built marketing experiences across display, social, mobile, online and mass media demands

Desired Skills:

- Superior Communication & Interpersonal Skills

- Dynamic Leadership/People Skills

- Ability to work in an unstructured agile work environment

- Excellent innovative, creative & strategic planning skills with successful track record of generating higher revenue through marketing efforts.

- Go-getter and positive attitude

Location: Bangalore