myGate - Manager - Content Marketing

- Build and manage a rich content cum social media calendar that attracts a qualified audience to increase the visibility & emerge as thought leader. (including blog posts, whitepapers, ebooks, reports, webinars, infographics, social media etc.).

- Work on content distribution cum refurbishing plan so as to ensure that every piece of content is reaching the right audience in the format best enjoyed by them.

- Responsible for researching, trend jacking, creating, editing, updating & managing all formats of content.

- Co create & newsletters, product update emailers, social media posts, blogs, infographics, PR related articles, video themes & campaigns to drive leads, subscribers & increase awareness.

- Editing and proofreading content with a zero-tolerance approach to grammatical errors, poor writing, and plagiarism

- Conducting ongoing usability tests to gauge content effectiveness. Work on website optimisation, A/B testing tools, heat maps, Google Analytics for optimisation & to increase the efficacy.

- Optimize our marketing automation and lead nurturing processes through email, SEO friendly content, and social channels (Quora, Facebook, Instagram, Twitter, LinkedIn & YouTube).

- Engage with influencers to convert them into brand advocates

- Work closely with internal & external stakeholders - Designers, Technical SEO, product team, sales team & agencies.

An ideal candidate would reflect the following traits

- 3-5 years of content marketing experience, specifically in developing editorial calendars, inbound marketing.

- Ability to plan and create content relevant to a specific audience with a strong focus on SEO.

- A self-starter & a go-getter.