My Eco Energy - Senior Manager - Brand

Objective of Role: To develop, manage & grow brand Indizel & MEE (My Eco Energy). Plan, execute & oversee the brands strategy for positioning of these brands in the market meeting business & growth targets.

Reporting To:- GM Marketing

Responsibilities:

Brand Management

- Independently developing brand communication with advertising agencies on assigned projects within assigned areas.

- Drive the digital / social mandate of the brand to drive salience with the audience

- Develop campaigns and lead the media deployment of the same

- Monitor PAN India brand activities and develop city level marketing campaigns and partnerships as needed

Marketing

- The Brand Manager will be responsible for the business results of product portfolio. This responsibility will exist throughout the product life cycle from idea through development, launch, operation and end of product life.

- To prepare marketing strategy for key operating markets to improve secondary sales, to launch new products; to understand the impact of marketing campaigns, to analysis sales trend of various regions, to analyze competitors & their activities.

- To Manage Product Portfolio and monitor the overall performance of the product(s) in the portfolio, determine the opportunities, prioritize and select opportunities, determine scope and complexity, execute and then evaluate.

- To assess existing product performance by collecting and tracking the results of the product according to expectations as well as identifying and implementing course corrections in response to issues that evolve.

- To perform portfolio assessment to determine the current and future state of existing products within the portfolio and to evaluate existing products and products under development to ensure that portfolio returns are met.

- To identify opportunities for portfolio improvements. To identify, capture and document opportunities that will result in an enhancement to the portfolio and will yield improved business results.

- To develop product positioning that shall involve doing competitor analysis, deciding which products to position and then finally positioning the products according to the analysis.

- Responsible for Product Development: To give Suggestions to develop new products after studying the usage of the customers and analyzing the market dynamics.

- Responsible for New Products Introduction: Conducting market study, market share analysis, competitor analysis, and then introducing the new products in the market.

- To define more specifically the scope, projected results, impact, and resource requirements associated with the opportunity and create business cases for identified strategic opportunities

- To develop / update product costing and pricing to have accurate and proactive knowledge of customer wise / SKU wise contribution for assigned product.

- To develop and modify pack designs for different product categories based on the portfolio assessment.

- To carry out product evaluations, reviewing of the products and product empanelment.

Consumer/Competitive Behavior

- To collect and analyze competition Information: Examining the pricing, margin given to dealers, Market Operation Price (MOP), Pay outs, Promotional schemes adopted by various competitors.

- To conduct Market Analysis: Gathering competitor information, tracking the competitors, carrying out market share analysis, reading the consumer and market trends.

People Management

- Responsible for proactive communication with senior management on the products, its performance and any major issues or changes in the market or competition.

- Responsible for obtaining Senior Management Team approval and funding for proposed strategies and plans.

- To work in close coordination with key sales and marketing personnel of different regions for market development to ensure future growth.

- Responsible for critical interfacing internally with logistic department, Manufacturing, Sales and Finance for feasibility checks for the introduction of new products or change the existing product portfolio.

MIS & Commercial

- To prepare monthly MIS report on the performance of the existing product portfolio, competitors portfolio, desired changes, etc.

- To proactively implement audit guidelines in the context of price circulars, scheme communication / approval, credit notes, monitoring, documentation of the same.