My Eco Energy - Manager - Loyalty & CRM

Primary Location : Mumbai

My Eco Energy : Sales & Operations

At MEE, we have always believed in the importance of building a great organization culture. Our Company and brand is all set to become the largest brand in the Fuel Business. We have high aspirations for the future and acquiring the right talent is paramount. We believe in being performance driven through the lens of humanity.

Our Organization is looking forward to Hire "Loyalty & CRM Manager" for our Mumbai Office.

Our mission is to revolutionize the Fuel industry. We are developing our Marketing team that will include the best minds in analytics, digital marketing and loyalty marketing. This position will report to the VP -Marketing and will drive sales by strengthening their relationship with their customer. This will be accomplished through a robust customer loyalty program, a strategic view of the promotional calendar as it relates to the company's customer segments and their mind set's, and an ability to translate customer insights into actions for marketing

Our team is small but mighty, and has experienced great success to date based on our collective belief in the ability of the MEE Brand to enhance the connections we have with retailers through thoughtful experiences. We strike at being the most progressive fuel retailers.

From conceptualising, planning and now on the mode of implementation we are Launching 4500 Pumps Pan India in the next 18 months projection. And yet we know we have miles yet to go and we're always looking for like minds to help us get there.

About You :

- The Loyalty & CRM Manager, being a part of the marketing leadership team, several key imperatives that the CRM role will champion include, developing an integrated - one face to the customer- strategy across all channels and touch points.

- Championing seamless program integration that creates a consistent and enjoyable experience regardless of how the customer engages with the brand. He /She shall drive and enhance communication of the brand proposition to a broader range of targeted customers.

- He/ she shall build internal communications to foster collaboration between the marketing, merchandising, planning and allocation, technology and operations functions in the company as it relates to better understanding both current customers and opportunities to acquire new ones.

- A leader who can Lead, Manage and Drive the "Loyalty Programmes "for the product..

- Accountable for the P&L.

Background :

- Ideal Candidate with 5 - 8 years of experience from a Franchisee /Retail background will be an accurate Fit. Experience in franchise, multi-unit Food Chain/retail industry preferred.

Key Responsibilities :

- Create a culture of disciplined innovation through a process of testing and learning that supports innovation and brings proven winners to market.

- Develop and implement strategies that grow the customer base and drive sale & traffic, leveraging CRM, Loyalty, and Credit programs.

- Lead and manage the development of annual and seasonal plans that support the successful achievement of program and business goals.

- Create and manage the customer contact strategy, executing timely and accurate deliveries of marketing strategies to achieve business goals.

- Establish and implement best practices for database marketing processes, measurement, evaluation, data capture, maintenance and customer/prospect list selection; tracks and communicates program results.

- Manages interactions with cross-channel partners related to CRM, loyalty, and credit (material fulfilment, performance metrics, training, integration, etc.).

- Develops executive summaries and recommendations of direct marketing programs

- Dynamic content and personalization

- Can make Loyalty program budgets

Requirements / Relevant Experience :

- Heavy marketing/CRM experience, including leading customer loyalty and direct marketing programs

- Experience driving organizational culture that instills focus on customer satisfaction by continuously improving services, processes, systems and collaborative capabilities.

- Forward thinking, make things happen business approach. Seeks out problems and opportunities for change. Approaches work objectives with a sense of urgency and passion, and a dedication to exceed performance expectations.

- Able to think through problem solutions, sell cooperative solution agendas, and integrate internal/external efficiencies.

- Experience developing and implementing a customer loyalty program.

- Proven track record of success with metric driven results.

- Track record of driving results through cross-functional collaboration.

- Responsibility for development and execution of budget and timeline deliverables.

- Analytical skills with an ability to clearly translate results into actionable insights.

- Communication skills to negotiate contracts, create vendor compliance, and co-ordinate multi-vendor cooperation