My Earthy Life - Manager - Digital Marketing

We are on a lookout for a strong Social & Digital marketer. Someone who loves social and can communicate its impact with ease to enterprises of all kinds. This person will own all of the company's digital presence including Website, SEO, Social Media, blogs, whitepapers, emailers, videos, product content and more. Basically, wherever there is digitally involved across the company, you will be involved. Candidate will work closely with the CEO.

Description

Spotting trends and technologies that play roles in consumer's lives, as well as familiarity with SEM/SEO strategies, are beneficial skills to have in this position.

The Digital Marketing Specialist will also help cross-functional teams develop and evolve ideas to bring together brand goals.

- Attaining certain and specific goals in generating leads, lead qualification, marketing communication, building brand image and conversion of the leads.

- Driving organic traffic using Inbound Strategies to website, social media & apps.

- Proven track record of optimising and improving keyword rankings that generate leads.

- Expertise in data-driven marketing. Examples in building data sets using online behaviour/insights , and effective use of data interpretation/insights using Online Analytics.

- Using Digital Marketing strategies for marketing a product, whether digital or not. This includes online adverts, viral Youtube videos or any online marketing campaign

- Monitoring the performance of campaigns and other marketing efforts, evaluating them and taking proper measures to improve the performance.

Responsibilities

- Planning and execution of marketing projects and campaigns. Ideation and creation of collaterals, distributing them in various media and social platforms and measuring its impact and effectiveness

- Performing activities relating to Search Engine Optimization on a continuous basis

- Creating and executing SMS and E-mail based marketing campaigns

- Executing Social Media efforts and striving to improve the results in terms of KPIs e.g. likes, shares, tweets, etc

- Learn and use inbound marketing software and other digital tools.

- Create necessary reports highlighting leads, sales, and key benchmarks.

- Reviewing and actively managing website and other online assets and sources

- Promoting employers products and/or services in the digital space

- Using and researching the internet and new media to reach new customers, generate leads and retain existing customers

- Analyzing market research and plan promotions, competitions and other various creative marketing techniques based on the research results.

Speaking of skills and qualifications

- Should be highly up-to-date with advances in web technology

- Must know all about social networking and viral marketing campaigns

- Must be efficient in using technical language effectively, using all the appropriate internet jargon, and they should know what makes a product innovative in the digital world

- Should be comfortable writing and communicating effectively about technology

- Must be able to think creatively about innovative approaches to marketing.

- Should have working knowledge of SEM,SEO,PPC etc.

- Hands on experience of Social Media Marketing, Website maintenance and Email Marketing.

- Drive online traffic to the company website.

- Monitor, listen and respond to users in a social way at Google, You tube, Linkedin etc. while cultivating leads and sales