MX Player - Consumer Product Marketing Manager

Responsibilities will include :

- Shape and execute marketing initiatives that help deliver relevance and value to groups with a pulse on emerging trends, including younger audiences.

- Lead high-impact education of creator partners and transform them into MX TakaTak evangelists by keeping them informed, educated and inspired to create.

- Develop and own Partner Marketing and communications (regular webinars, expert sessions, etc.)

- Lead messaging for products and features, considering value proposition, audience needs, market landscape, and other factors.

- Leverage quantitative and qualitative insights from research and analysis to inform go-to-market plans.

- Support and execute go-to-market plans, collaborating closely with product, partnerships, and other cross-functional teams to drive product awareness and adoption.

- Tackle complex problems with a strategic mindset and create thoughtful recommendations and action plans for solving problems.

- Maintain deep knowledge of MX TakaTak and the ability to differentiate our platform from industry competitors.

Basic Qualifications

- 5+ years of consumer marketing experience, including managing creative and/or media agencies.

- 3+ years experience working in digital media or technology.

- Experience in trends, pop culture and working with creators and influencers.

- Analytical and problem-solving experience.

- Experience communicating to internal teams, as well as for consumer-facing audiences

- Experience working with cross-functional teams.

Preferred Qualifications:

- MBA degree in business, marketing, or relevant field.

- Experience marketing apps for younger audiences.

- Effectiveness in a fast-paced, entrepreneurial, startup environment.