Who are we? MX Player is an entertainment super app that caters to over 200 million Monthly Active users in India, integrating all forms of entertainment on one platform including video playback, streaming video, music and gaming. Defining everytainment for viewers with entertainment that suits every mood, it currently operates on an ad supported model and hosts a wide library of over 2,00,000 hrs of premium content across 10 languages, including a critically acclaimed slate of MX Original/ Exclusives, movies, web series, TV shows, news and audio music. The app is available across Android, iOS, Web, Amazon Fire TV Stick, Android TV and OnePlus TV amongst others. Having launched its gaming feature in February 2020, Games on MX Player has grown exponentially with 25m Monthly Active Gaming Users and this tournament style slew of hyper casual mobile games is now available across its Android and iOS apps. From the stable of Times Internet (the digital venture of Times of India, India's largest media and entertainment group), MX Player has now spread its footprints across 12 markets including UAE, US, Canada, UK, Australia, New Zealand, Bangladesh, Nepal, Afghanistan, Srilanka, Maldives, and Bhutan. MX has further expanded its business with the launch of its short format video app MX TakaTak - a home-grown platform that offers a wide variety of short form content and creation tools across genres that is home to the largest number of 1Mn+ digital influencers as well as MX ShareKaro that is an easy-to-use file sharing app with rapid transfer speed.&nbsp; MX TakaTak a short format video app by MX Player is a world-class, home-grown platform that offers a wide variety of short form content and creation tools like a well-organized and exhaustive background music library, advanced beautification tools, new & innovative effects/filters, sound mixing, and voice over recording amongst others. This app aims to nurture and enable digital enthusiasts to build their own success stories as influencers by enjoying and creating imaginative short format videos across genres such as Dialogue Dubbing, Comedy, Gaming, DIY, Food, Sports, Memes and many more. Generating 1 Billion+ videos views daily and home to 1Mn+ digital influencers, this free to use platform caters to 10Mn Daily Active Users (DAU) and 45Mn Monthly Active Users. What can we promise? - A bunch of passionate, crazy, and super talented fellow Players - A career growth that can only be compared to the growth of MX Player in the #Everytainment space - Applause for your success and support for your failure (yes, we would rather try and fail than not trying at all) - Flexi working hours and remote working. - Physical and mental wellness benefits Being globally certified Great Place to Work every year since its inception, we have 500+ Players of MX across India, China, Singapore, and Indonesia. Our Players live by the four core values Customer-Centric, Commitment to Quality, Hunger to Win and Integrity. Key Responsibilities 1. Driving innovation across the category (Sports / Food / Travel) to maximize content engagement and creation. This will involve driving creation through innovative hashtag challenges as well as building some iconic properties on MX TakaTak. 2. Building and growing influencer network within the category to ensure content led competitiveness. 3. Identify and build content partnerships with key celebrities, content houses and other related partners with the category to ensure a steady flow of content. 4. Competitive intelligence and benchmarking through regular monitoring of competition within the category 5. Build new avenues of content creation by identifying niche sub-categories with the broad category and then building a steady content pipeline strategy for the same. Skills &amp; Competencies - Must be from Media &amp; entertainment industry with content being one of the core specialization. - Must specialize in the vertical for which he/she is being considered (Sports, Food or Travel) - Must have some experience in content creation either direct or with partners. - Content acquisition experience is an added advantage. - Prior work experience with short form content apps and or in digital/social content space will definitely be preferred. Required Qualifications - Work experience - 5-8 years, with at least 3 years of relevant work experience. - Post graduate in either management, media or mass communication.

Mumbai

MX Player - Category Vertical Lead - Content Strategy - TakaTak 

MX Player - Category Vertical Lead - Content Strategy - TakaTak  ,Job Description for MX Player - Category Vertical Lead - Content Strategy - TakaTak  in MX Player in  Mumbai for (5-9) years of experience. Apply Now!

Job Description for MX Player - Category Vertical Lead - Content Strategy - TakaTak  in MX Player in  Mumbai for (5-9) years of experience. Apply Now!