MX Player - Assistant Manager - App Marketing

Who are we?

MX Player is the world's #1 entertainment superapp offering 100,000+ hours of premium OTT (over the top) content spanning acclaimed MX Originals, Web Shows, TV (Live & OnDemand), movies, music videos as well as hyper-casual games, music streaming, short form video (MX Takatak) and more. With more than 1 billion installs worldwide - MX Player is present on 1 out of every 2 smartphones, making it the largest entertainment platform in the world.

What can we promise ?

- A bunch of passionate, crazy, and super talented fellow Players

- A career growth that can only be compared to the growth of MX Player in the #Everytainment space

- Applause for your success and support for your failure (yes, we would rather try and fail than not trying at all)

- Flexi working hours and remote working

- Physical and mental wellness benefits

- Being globally certified Great Place to Work every year since its inception, we have 500+ Players of MX across India, China, Singapore, and Indonesia. Our Players live by the four core values - Customer-Centric, Commitment to Quality, Hunger to Win and Integrity.

Key Responsibilities and Accountability:

- Develop and plan execution for marketing strategy across all the paid channels to improve key KPIs mainly CAC, LTV, Retention, ROAS etc.

- Hypothesise, implement and improve multi-channel growth strategies based on business needs across marketing channels: mobile native and web, programmatic display, Facebook marketing, Google Marketing, AppsFlyer & other digital platforms.

- Work with multiple stakeholders, upstream with executives and marketing leaders and downstream with agencies.

- Applying expertise in data to see beyond the numbers and understand how users interact with core products and advertising channels.

- Conducting multivariate testing across marketing channels to assess the impact of advertising spends on the key business metrics.

- Deeper integration of marketing analytics tools like Appsflyer, GA, etc in coordination with the product dev team, Facebook analytics.

- Understanding user behavior and performing root-cause analysis of changes in data trends to identify corrections or propose desirable enhancements in product & across different marketing channels.

Skills and competencies:

- Knowledge of Google Ads, Facebook business manager, DV 360, TikTok ads

- Basic knowledge of SQL, and advanced knowledge of MS excel

- Experience with web analytics tools, like GA, Appsflyer, Clevertap

Required Qualification:

- 2-4 years Digital marketing experience in a fast-paced environment in a technology Industry

- Prior experience in OTT industry is a plus

- Advanced analytics and problem-solving skills

- Proven technical and analytical aptitude, with a curiosity for testing, learning and innovation

- Excellent written/oral communication skills, and interpersonal skills