jobseeker Logo
Now Apply on the Go!
Download iimjobs Jobseeker App and get a seamless experience for your job-hunting
02/06 Kanchan
Head - Talent Acquisition at MX Player

Views:1226 Applications:312 Rec. Actions:Recruiter Actions:11

MX Player - Assistant Manager - App Marketing (2-4 yrs)

Mumbai Job Code: 932356

Who are we?

MX Player is the world's #1 entertainment superapp offering 100,000+ hours of premium OTT (over the top) content spanning acclaimed MX Originals, Web Shows, TV (Live & OnDemand), movies, music videos as well as hyper-casual games, music streaming, short form video (MX Takatak) and more. With more than 1 billion installs worldwide - MX Player is present on 1 out of every 2 smartphones, making it the largest entertainment platform in the world.

What can we promise ?

- A bunch of passionate, crazy, and super talented fellow Players

- A career growth that can only be compared to the growth of MX Player in the #Everytainment space

- Applause for your success and support for your failure (yes, we would rather try and fail than not trying at all)

- Flexi working hours and remote working

- Physical and mental wellness benefits

- Being globally certified Great Place to Work every year since its inception, we have 500+ Players of MX across India, China, Singapore, and Indonesia. Our Players live by the four core values - Customer-Centric, Commitment to Quality, Hunger to Win and Integrity.

Key Responsibilities and Accountability:

- Develop and plan execution for marketing strategy across all the paid channels to improve key KPIs mainly CAC, LTV, Retention, ROAS etc.

- Hypothesise, implement and improve multi-channel growth strategies based on business needs across marketing channels: mobile native and web, programmatic display, Facebook marketing, Google Marketing, AppsFlyer & other digital platforms.

- Work with multiple stakeholders, upstream with executives and marketing leaders and downstream with agencies.

- Applying expertise in data to see beyond the numbers and understand how users interact with core products and advertising channels.

- Conducting multivariate testing across marketing channels to assess the impact of advertising spends on the key business metrics.

- Deeper integration of marketing analytics tools like Appsflyer, GA, etc in coordination with the product dev team, Facebook analytics.

- Understanding user behavior and performing root-cause analysis of changes in data trends to identify corrections or propose desirable enhancements in product & across different marketing channels.

Skills and competencies:

- Knowledge of Google Ads, Facebook business manager, DV 360, TikTok ads

- Basic knowledge of SQL, and advanced knowledge of MS excel

- Experience with web analytics tools, like GA, Appsflyer, Clevertap

Required Qualification:

- 2-4 years Digital marketing experience in a fast-paced environment in a technology Industry

- Prior experience in OTT industry is a plus

- Advanced analytics and problem-solving skills

- Proven technical and analytical aptitude, with a curiosity for testing, learning and innovation

- Excellent written/oral communication skills, and interpersonal skills

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

Add a note
  • Apply
  • Assess Yourself
  • Save
  • Insights
  • Follow-up
Something suspicious? Report this job posting.