Chief Manager at Muthoot Fincorp Ltd.
Views:956 Applications:179 Rec. Actions:Recruiter Actions:99
Muthoot Fincorp - Zonal Marketing Manager - North (7-10 yrs)
- Lead development of branch specific and - within that customer segment specific BTL Plans
- Translate brand positioning, personality, imagery & values into local language/ culture/tradition (Adaptation & Innovation at local level in consideration with geographical, cultural & diversity related factors)
- Implement brand initiatives at the zonal level
- Lead for Zonal Level Marketing, PR & Internal Communications prog. and advising RM/AMs in driving & implementation on the same
- Close coordination with and support to field on implementation of local BTL consistent with Central Marketing guidelines
- Identifying, empanelling and managing marketing services agencies at zonal and if required at even granular level
- Define, drive and follow a process for collecting & sharing market information, including competitive information.
Max CTC 10-12 LPA