Muthoot Fincorp - Zonal Marketing Manager - North

- Lead development of branch specific and - within that customer segment specific BTL Plans

- Translate brand positioning, personality, imagery & values into local language/ culture/tradition (Adaptation & Innovation at local level in consideration with geographical, cultural & diversity related factors)

- Implement brand initiatives at the zonal level

- Lead for Zonal Level Marketing, PR & Internal Communications prog. and advising RM/AMs in driving & implementation on the same

- Close coordination with and support to field on implementation of local BTL consistent with Central Marketing guidelines

- Identifying, empanelling and managing marketing services agencies at zonal and if required at even granular level

- Define, drive and follow a process for collecting & sharing market information, including competitive information.

Max CTC 10-12 LPA