Muskaan Dreams - Lead - Branding & Marketing

Job Description: Lead Branding & Marketing

Organisation Background:

Muskaan Dreams is a social impact Ed-Tech nonprofit dedicated to transforming education in government schools. Committed to bridging the digital divide, our organisation empowers teachers with technology, ensuring that every student has equal access to digital learning and skill development. In an ever-evolving job market, our mission is to prepare students for the future by providing them with the tools and opportunities necessary for success.

For more information about Muskaan Dreams, please visit www.muskaandreams.org.

Summary:

As the Lead Branding & Marketing at Muskaan Dreams, you will play a crucial role in advancing our mission of providing a digital promise to every child. Reporting directly to the CEO, you will be based in Noida and responsible for driving the organization's brand narrative, visibility, trust, and perception. Your creative and innovative approach, coupled with strong communication and team-building skills, will contribute to building a compelling brand presence. This leadership position requires a strategic mindset, a passion for social impact, and a proven track record in marketing and branding, especially in the digital space.

If you are an experienced marketing professional with an entrepreneurial mindset, a sense of ownership, and a commitment to making a positive impact on education, we invite you to apply for this exciting opportunity.

Designation: Lead Branding & Marketing

Reporting to: Chief Executive Officer

Experience in years: 8-10 Yrs

Vertical: Marketing

Location: Noida (U.P)

Employment Type: Full-time

Employment Level: Senior-Level

Compensation: 18-20 LPA

Key Outcomes we look for:

1. Brand Narrative

- Develop and articulate a compelling brand narrative aligned with Muskaan Dreams' mission and values.

- Ensure consistent communication of the brand story across all channels.

2. Brand Visibility

- Strategize and execute plans to enhance the visibility of the Muskaan Dreams brand.

- Develop and implement innovative marketing campaigns to increase brand awareness.

3. Brand Trust

- Build and nurture trust in the Muskaan Dreams brand through transparent and authentic communication.

- Implement strategies to strengthen customer and stakeholder confidence in the brand.

4. Brand Look and Feel

- Define and maintain the visual identity and aesthetics of the Muskaan Dreams brand.

- Ensure a cohesive and appealing brand look and feel across various platforms.

5. Brand Perception

- Monitor and analyze market trends to adapt and enhance brand perception.

- Implement strategies to influence public perception of Muskaan Dreams positively

Essential Skills:

1. Creativity: Ability to think outside the box and develop contemporary marketing strategies.

2. Communication Skills: Strong written and verbal communication skills.

3. Articulation: Ability to articulate ideas clearly and persuasively.

4. Team Building & Management: Build and lead a high-performing marketing team.

5. Stakeholder Management: Effectively manage relationships with diverse stakeholders.

6. Design Understanding: Familiarity with design principles to ensure brand consistency.

7. Marketing Expertise & Social Media Marketing: Develop and execute social media strategies to enhance brand presence.

8. Content Marketing: Create engaging and impactful content to support marketing initiatives.

9. SEO & Ranking: Optimize online content to improve search engine rankings.

10. Storytelling: Articulate and narrate strong stories

11. Craft compelling narratives that resonate with the target audience and align with the brand.

12. Network, Partnerships & Collaboration

13. Build and leverage a network of industry contacts for partnerships and collaborations

Qualifications & Experience required:

- 8+ Years: Demonstrative experience in marketing and branding roles.

- Corporate Background: Strong foundation in corporate marketing.

- Start-up, PR Agency: Experience in dynamic environments like startups and PR agencies.

- Marketing, Branding: Proven track record in marketing and branding initiatives.

- Digital Marketing: Expertise in leveraging digital channels for brand promotion.

- Built Brand Previously: Successfully contributed to building a brand in previous roles.

- Master's degree in a related field of study, e.g. Management, education, Master in Communications/Marketing

Compensation: 18-20 LPA

Muskaan Dreams offers compensation as per the experience & competitive pay with excellent benefits. The non-monetary compensation includes a unique opportunity to be part of an innovative, meaningful, fun and rapidly growing organisation that is transforming the lives of millions of children in India by integrating and bringing technology to public school classrooms.

To be successful at Muskaan Dreams, you will also:

- Have a passion for our mission and a strong desire to achieve impact at scale with speed

- Embrace challenges as opportunities and drive innovation in our quest for educational transformation.

- Approach problems with a solution-oriented mindset, turning obstacles into stepping stones for progress.

- Be a proactive and innovative thinker who achieves results and creates positive change

- Have a very high level of personal and professional integrity and trustworthiness

- Embrace diversity and a commitment to collaboration

- Thrive in a fast-paced environment

Join us in this exhilarating journey to make a real difference in education. If you are a results-driven marketing professional with a passion for social impact and the energy to lead, apply now for the Lead Marketing and Brand position at Muskaan Dreams.

Note: Muskaan Dreams is proud to be an equal opportunity employer committed to identifying and developing the skills and leadership of people from diverse backgrounds. EOE/M/F/Vet/Disabled

How to Apply: Click here to apply or https://muskaandreams.org/career/

Process: Profile submission<>Personal interaction <>Assignment <> Final discussion

Note: A typical recruitment process for these roles takes about 30-45 days, we'll keep you updated about the progress through email.

Glimpse from the ground - Digital Shaala

Digital/Audio-Visual Classrooms with high quality video content

Personalised Learning Labs

Computer science and coding - Innovators of Tomorrow

Mission - 1 Million children by 2025

Digital promise to every child