Murf.Ai - Senior Brand Manager

Senior Brand Manager

Murf AI is a fast-growing Series A funded startup backed by Elevation Capital and Matrix Partners India. Founded in 2020 by alumni of IIT Kharagpur, we have served 2 Mn+ voice-over projects through our core product, the Murf Studio, which now caters to customers in 100+ countries.

We are working on simplifying multimedia creation and making high-quality voice overs accessible to everyone, using artificial intelligence. Murf helps users create lifelike voice overs in a matter of minutes, without the need for any recording equipment. (https://murf.ai/).

Some interesting facts about Murf AI:

Customers in 150+ countries

4Mn+ registered users

4X growth in revenue in last 12 months

120+ voices in 20+ languages offered by Murf Studio

Job Summary:

The Senior Brand Manager will be responsible for strategizing initiatives to elevate the company's brand identity and expand the share of voice for the brand by engaging in brand marketing and community efforts on behalf of the Company. He/She will work closely with cross-functional teams to ensure brand consistency across all marketing and communication channels. Your creative flair and strategic thinking will be instrumental in elevating our brand's visibility and reputation in the market.

Responsibilities:

- Develop a unique brand identity for Murf AI, ensuring consistency and relevance across touchpoints with users.

- Collaborate with the marketing team to create brand strategies that align with business goals and objectives, including brand repositioning efforts as needed.

- Conduct market research and competitor analysis to identify opportunities for brand differentiation and value positioning.

- Ensure our brand is well-represented at conferences and trade shows by identifying relevant industry conferences and events for participation.

- Develop a conference strategy, including speaking engagements, booth presence, and networking opportunities.

- Coordinate and host webinars, workshops, and other interactive online events to provide value to our customers.

- Plan and execute community events to engage with customers and build a strong brand community.

- Create compelling content that represents the brand, including marketing materials, press releases, blog posts, and social media updates.

- Build and maintain relationships with media outlets, journalists, and industry influencers.

- Develop and execute PR campaigns to promote the company's achievements, products, and thought leadership.

- Monitor media coverage and manage press inquiries and requests.

- Develop and maintain brand guidelines to ensure consistent usage of branding elements by internal and external stakeholders.

- Implement brand monitoring tools and strategies to track online mentions and share of voice in the industry.

Qualifications:

- Bachelor's or Master's degree in marketing, communications, or a related field.

- Proven experience in brand management, public relations, or marketing, with a minimum of 8 years in a similar role.

- Exceptional written and verbal communication skills.

- Strong understanding of brand marketing and community trends.

- Creative thinking and problem-solving abilities.

- Knowledge of AI and technology industries is a plus.