MTR Foods - Head - Modern Trade & Key Accounts

Responsibility and Mandate :

- Develop, negotiate, sell and execute optimal TOT and ensure compliance.

- Develop appropriate marketing and activation calendars with the Accounts in alignment with the Overall Marketing calendar, trade promotions, NPD launches, etc.

- Analyse performance of Accounts at regular intervals to initiate corrective action.

- Designing suitable go-to-market strategy for the accounts to ensure 95% + Fill Rates while maintaining freshness of products.

- Develop in-store visibility plans in coordination with local Distributor's management; and follow-up to achieve timely & effective implementation.

- Ensure periodic meetings at customer outlets to calibrate customer expectations, understand competitor plans in order to proactively counter competitive action.

- Lead development and of activation programs for the Modern Trade Channel.

- Analyze competitor activities to spot trends and patterns around their strategy to formulate suitable counter strategies.

- Support Regional KAMs managing MT operations with promotion and trade marketing activities.

- Responsible for NPD listing in national accounts and E-Com channels.

Experience :

- 10+ years of experience in FMCG, preferably Foods with KAM experience of 6+ years.

- Experience in having managed national MT chains.

- Experience in new launches and building new brands in MT.

- Experience in developing and implementing successful activation programs.

- Work Experience as a category specialist in the consumer side.

- Experience in driving business through E-Commerce channels.