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05/12 Satyakant
Head - Talent Management at MTR Foods Pvt. Ltd.

Views:3201 Applications:598 Rec. Actions:Recruiter Actions:58

MTR Foods - General Manager - Marketing (10-15 yrs)

Bangalore Job Code: 772628

Job Description for General Manager - Marketing

Main Challenges in this Position:

- Own the Category/Categories P&L- to drive profitable growth for the Category.

- Develop category & brand strategy.

- To independently manage marketing operations for the assigned category/set of categories.

- To work along a cross-functional team to deliver on innovations within the category.

- To lead and develop a team of Head/ Marketing Managers.

Responsibility and Mandate:

- Member of Ops Com- to drive execution across the organization.

- Ensure long term brand and business health of the categories

- Ensure category delivers objectives in respect of volumes, market share and margins.

- Develop the category /brand strategy that delivers consumer loyalty and generates demand.

- Drive the innovation process for the assigned categories.

- Develop and execute category advertising and promotion campaigns with cost-effective media mix to support brand objectives- across traditional & new age media.

- Determine marketing consumer research objectives, initiate research and integrate findings to product plans.

- Coordinate all category product initiatives through the entire value chain to ensure profitable growth.

- Drive cost reduction projects to deliver product margins.

- Handling > Rs30 cr of budgets. Team of 3 Heads/ Marketing Managers supporting the role.

Main Tasks and/or Projects:

- Build and execute category plans- using a strong consumer lens.

- Own the P&L for the category.

- Lead the innovation projects for the category/ categories.

- Support sales with Below the Line activities.

Criteria for Evaluation:

- Category Volume.

- Market Share.

- Contribution margin.

- Brand Health.

- Promotion effectiveness.

- Innovation plans and effective rollout.

- On Time in Full execution of all plans.

Education & Experience:

- Masters in Business Administration from top 25 B schools (2005, 2006, 2007, 2008 batch MBA graduates).

- Sound marketing concepts, analytic and interpersonal skills.

- Good understanding of business dynamics in India.

- Experience in packaged foods industry.

- Experience in managing a team of Brand Managers.


- Strong business acumen.

- Good Domain Knowledge of Marketing with exposure to advertising development, media planning and consumer research.

- Consumer Insights.

- Prior project management experience.

- Understanding of FMCG sales system in India.

- Digital Media know-how.

- Experience in Innovation and NPD.


- Cross-functional collaborative skills

- Influencing skills

- High Initiative.

- Interpersonal Skills.

- Communication Skills.

- Analytical Ability.

- Organization Chart:

CEO > CMO > General Manager Marketing ->Head - Marketing -> Marketing Manager

Women-friendly workplace:

Maternity and Paternity Benefits

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