MTAP Technologies - Specialist - Performance Marketing

Job Responsibilities :

- Digital marketing specialist, having proper knowledge of Google, PPC, FB ads, SEO, SEM,SMM, AF ads

- Analyze metrics, identify trends and optimize overall marketing efforts

- Reduce agency cost and improve campaign performance by taking entire paid media in house

- Establish solid infrastructure by directly handling key advertising platforms like Google, Facebook, Linkedin to achieve set KPIs such as ROAS, CAC, CPA etc

- Conduct A/B testing, monitor and report on campaign performance regularly

- Run SMS campaigns, Email campaigns, WhatsApp campaigns, Push notifications in house

- Good knowledge of Google PPC- search and display campaigns, keyword research

- Proficient with On-page SEO and Off-page SEO

- Stay up to date with all social media policies including FB, Instagram, Twitter, LinkedIn, Youtube,Sharechat etc

- Align with industry trends and best practices and identify new opportunities for growth and improvement

- Proficient in running tools like Clever tap, Google analytics etc

Required skill set :

- 4+ years of experience in managing in running conversion focused digital advertising campaigns with ROI related KPIs

- At least 2+ years in running Google, FB ads

- Proficient with Microsoft Excel, FB ads manager / Power editor

- Excellent analytical skills, leveraging data, metrics

- A curious individual with a problem solving attitude

Location : Gurugram