mPokket - Senior Content Writer

Senior Content Writer

- Leading overall content planning and creation efforts across all internal and external platforms including social media, website, newsletters etc.

- Research industry-related topics (combining online sources, interviews and studies)

- Manage PR activities in close partnership with PR agency and generate relevant and insightful content

- Writing and publishing articles, blog posts, and research papers and other marketing collaterals

- Develop content calendar and campaign ideas for social media (Google, Instagram, LinkedIn etc.) and web posts

- Identify customers' needs and gaps in our content and recommend new topics, including to boost our SEO efforts

- Work closely with the design team to develop high impact marketing campaigns

- Enforce brand guidelines across all internal and external departments including businesses, marketing, acquisition, PR, etc.