MPL Gaming - Senior Manager - Product Marketing

MPL is Asia's largest and fastest growing mobile e-sports platform. Our mission is to enable global e-sports competitions across all mobile titles at scale with the largest prize pools globally, the largest global audiences, and the largest number of concurrent users playing and streaming. We have a strong leadership team, a fantastic culture and we're backed by a marquee set of investors including Sequoia Capital and SIG. Today we have over 60 million registered users in India and over 3.5 million in Indonesia, which are growing rapidly month over month. We plan to expand beyond India and Indonesia in the near future.

Our brand ambassadors are Indian Cricket Captain Virat Kohli, Actor Tamannaah Bhatia, and we have been endorsed by the likes of Indian Cricketer KL Rahul and actors Manoj Bajpai and Prakash Raj. We have also sponsored two IPL teams -- KKR and RCB -- and the Irish Men's Cricket Team.

Job brief :

We are looking for a Product Marketing Manager to lead our customer life-cycle management activities. You- ll be responsible for presenting our products in ways that will strengthen our brand and boost sales.

For this role, you are a creative and quantitative thinker. You should be analytically sharp with a knack for cohorts, CAC-LTV ratios and should also have detailed understanding of email campaigns, push campaigns, other CLM tools and channels. Digital marketing knowledge would be an added advantage.

Overall responsibilities include :

- Studying the company's products and their benefits for users

- Developing effective marketing strategies and plans

- Working with design, acquisition and other teams to push user retention

Responsibilities in detail :

- Study company products

- Follow and analyze market trends to position products

- Develop product marketing strategies

- Work with various teams (design, content, acquisition, product, sales) to implement strategies

- Evaluate projects using relevant KPIs and feedback from existing and prospective customers

Requirements :

- Proven experience as a retention manager or a similar role

- Experience in market analysis

- Familiar with product marketing tactics

- Keen eye for detail

- Analytical mind and strong quantitative skills

- Ability to lead teams

- Should be proficient with user engagement tools like Clevertap, MoEngage, Mixpanel etc