MPL Gaming - Assistant Manager - Content Marketing

Assistant Manager (Content) - Job Description

Location: Bangalore

Years of Experience:1-3 Years

Role & Responsibility:

The Content Marketing role with MPL provides an opportunity to create clear and compelling marketing strategies and plans that engage Customers at every touchpoint. Applying your understanding of the marketing landscape and Customer preferences will be important to meet your objectives.

What you will be doing :

- Collaborating with external agencies to industry influencers. Here, you will be responsible to deliver strategic & innovative content that inspires users to play on MPL.

- Will be involved in the planning, development and delivery of content to meet business goals.

- You and your team will leverage Customer insights to drive business goals

- Generate story ideas, oversee creation and distribution, as well as moderate Customer response where applicable.

- You'll bring an innovative approach and prioritise continuous improvements to keep the content fresh, engaging and cutting-edge, all while keeping its core consistently excellent.

- In your role you will manage relationships with agency and internal teams

Skills & Qualifications:

- 1-3 years of experience in driving successful content strategy and execution

- Curiosity and drive to deeply understand Customer needs, segmentation and the business, and the ability to analyze, interpret and synthesize data into a compelling story

- Ability to engage partners across the organization at the right times to collaboratively solve problems, while keeping them informed, engaged and involved along the way

- Strong creative acumen and ability to write a compelling strategy brief and assess work against a defined strategy

- Ability to focus on both broad, strategic vision and small, critical details

- Strong communication, presentation and influencing skills

- Expertise in communication measurement, analytics and reporting