m.Paani - Manager - Product Marketing

Key Responsibilities

- Driving growth numbers and key engagement metrics for m.Paani's retailer and consumer products

- Owning multiple communication channels, building m.Paani's product voice spanning online (ie: social media, app, PWA, chatbots, emails) and offline (ie: retail stores, physical marketing & event promotions)

- Build virality and ease of sharing hooks into m.Paani products

- Executing clear positioning and branding of retailer and consumer products

- Being social and understanding users- behaviour from strong quant and qualitative skills

- Set up and run A/B tests on content, timings, channels, pricing, visuals

- Set up and manage processes for ongoing multichannel content development

- Exchanging ideas/data/feedback with other departments in order make the product more user-centric

- Optimizing growth channels and expanding in-program communication channels

- Design and execute on full funnel consumer and retailer engagement journey; segmented into cohorts so we can ensure the right message to the right person at the right time

Basic Qualifications

- 5+ years of work experience in product marketing, preferably with experience working with SME retailers and/or leading tech platforms connecting businesses and consumers

- Successful background in owning product engagement KPIs like transactions, redemptions, sharing; as well as growth KPIs on free & paid products

- Strong experience in inbound & outbound marketing throughout different portions of a lifecycle

- Editing/copywriting skills

- Experience in A/B testing

- Proven ability in synthesizing and interpreting data and customer insights into successful marketing strategies

- Deep understanding of SEO/SEM/SMM, social and viral mechanics

- Comfortable with GA and web marketing technologies such as Optimizely, AppsFlyer, AppVirality, KissMetrics, ClickTale etc

- Strong execution skills, coupled with excellent interpersonal and relationship management skills

- Strong strategy and analytics skills, with an advanced understanding of success metrics

- Excellent verbal and written communication and presentation skills, plus ability to clearly articulate and express complex and sometimes technical ideas to a wide variety of people and groups at any level

- Enthusiastic, passionate, and creative; thrives on thinking outside of the box to create new best-in-class member experiences