MP Industrial Development Corporation - Director - Branding & Marketing

Director Branding & Marketing

- Working closely with key management team, supervising the social media and content teams, branding and marketing team of MPIDC

- Create an effective and efficient marketing strategy focused on attracting investments in MP

- Develop annual and periodic event calendar for MPIDC with a special emphasis on key focus sectors and focus areas of MP

- Design multipronged strategy for MPIDC to strengthen its position in various countries for attracting foreign investments

- Spearhead the strategic and tactical execution of marketing campaigns, including promoting MPIDC industrial areas at national and international level, including the communication strategy

- Lead the social media strategy of MPIDC promoting LinkedIn and Twitter accounts of MPIDC

- Lead the development of various country/regions desks and sector teams for MPIDC and guide the team to attract investments from specific regions and in specific focus sectors

- Hold regular meetings with MPIDC managers to review pipeline, resolve challenges, and present possible solutions, and provide ongoing training to ensure team consistently performs above standard

- Assist MPIDC at conventions, conferences, and tradeshows, preparing engaging displays and collateral as needed, and providing post-event reports and analysis

- Support in preparing mid-term, long-term marketing plan and financial budgets and plans as per branding strategy and plans

- Coordinate with various stakeholders like industry, associations, event partners, etc to enable effective outreach