Motilal Oswal - Digital Initiative Role

- Responsible for strategizing and executing marketing automation, segmentation, and complex workflow builds to drive growth, engagement, and retention throughout the customer journey.

- Developing & executing digital CRM campaigns to drive traffic & identify growth channels and build predictive models for upsell, cross-sell, churn prevention, etc.

- Monitor campaign performance & detailed analysis of sales trends, funnel, conversions & all key metrics and share relevant insights & recommendations

- Collaborate with cross-functional teams to improve the product, value proposition and drive growth.

- End-to-end handling of internal group projects for improving business outcomes

- Vetting, proofreading, editing, and getting relevant approvals on SEO-focused content