MoonX - Head - Marketing

If you are passionate about the crypto ecosystem and want to see more capital funding better projects, this will be very exciting. You will be working alongside top management to build out sales strategies, milestones, and OKRs for the biggest revolution in crypto trading yet. You will also direct research on market trends to ensure that MoonX maintains a high quality pipeline of inbound interest through consistently informative content.

You should have close existing relationships with trading desks, ideally ones which already have cryptocurrency exposure in their portfolios. Additionally, a quantitative approach to storytelling is required as we introduce crypto derivatives, a relatively new product class, to the world.

Head of Marketing responsibilities include:

- Crafting marketing strategies including Digital, Communications and Creative

- All round execution ability in the area of PR, Social Media, Web marketing, Branding and Thought Leadership

- Preparing and managing monthly, quarterly and annual budgets

- Setting, monitoring and reporting

Job brief

We are looking for a Head of Marketing who will lead all our marketing activities from social media and digital campaigns to advertising and creative projects.

Head of Marketing responsibilities include developing plans to help establish our brand, allocating resources to different projects and setting short-term and long-term department goals. If you are a skilled Marketing strategist, able to inspire your team members, we'd like to meet you.

- Ultimately, you will run our Marketing department in ways that promote higher profitability and competitiveness.

Responsibilities

- Design branding, positioning and lead generation strategies

- Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)

- Analyze engagment behavior and determine customer personas

- Identify opportunities to reach new market segments and expand market share

- Monitor competition (acquisitions, pricing changes and new products and features)

- Coordinate sales and marketing efforts to boost brand awareness

Requirements

- Experience in fintech industry

- Experience running successful marketing campaigns

- Solid knowledge of web analytics and Google Adwords

- Experience with CRM software

- Leadership skills with the ability to set and prioritize goals

- Analytical mind