Monsanto - Brand Manager

Short-term (1 year)

Operational plans:

- Work in close conjunction with regional sales teams to develop market specific plans:

- Market development (including pre-season field activities, in-season demonstration trials- planning and management, harvest related field / market development activities);

Implementation actions and timelines;

- Work in close conjunction with Technology Development team to track product performance:

- Develop core positioning working closely with Revenue Optimisation team

New product launch:

- Develop comprehensive launch plans for new products

- Lead cross-functional team to ensure execution of all critical activities for successful launch with tracking of key matrices

Marketing plans and activities:

- Develop core messaging for products and USP

- Develop ideas and concepts to increase awareness, usage and product value;

- Develop sales tools and collaterals to communicate core positioning and messaging;

- Ensure appropriate product training for sales force (with help from Technology Development);

- Conduct appropriate market research to guide business decisions;

- Develop annual calendar of marketing activities based on crop cycle;

- Managing annual advertising & promotion budget.

- Track effectiveness of campaign /communication and implement action basis learning

Market and competitor intelligence:

- Implement processes to track key competitors;

- Track competition marketing approach

- Coordinate to ensure execution of all critical activities for successful partnership

- Devise and execute the market funding program to delivery desired business results

Medium term (>2 years)

- Brand building:

- Conduct necessary research to guide brand building efforts;

- Evaluate alternate approaches for brand building (umbrella branding / single v/s multi brands / hybrid branding, Seed treatment etc );

- Define and implement brand strategies and proposition for mother brand

- Customer Strategy - Develop customer Strategy basis segmentation of customers

- Explore Partnership opportunity like end user industry, Input industry to provide integrated solution