What you need to know about this position:
Business Optimization:
- Generates and communicates the learning on application of analytics to business issues and is responsible for the identification of general principles that guide the investment of marketing & trade spend and pricing strategies
- Leverages the analytic tools in conjunction with the BU portfolio to inform opportunities on the distortion of resources across Categories/Brands
- Provides consolidated reporting for in-market performance and forecasts
A&C/Trade ROI Measurement: Continuity, Consistency & Comparability:
- Harmonized key metrics, definitions, inputs to enable "apples to apples" comparison across brands, markets on ROI's, drivers of growth
- Cover business/brand drivers holistically ensuring sufficient granularity (especially Media mix, Price & Promo, NPDs)
Pricing Analytics:
- Independently manage multiple Pricing Research or Price Pack Architecture Analyses based on identified priorities and needs in the SEA BU
- Utilize core PPA tools such as Mekko Charts, Threshold and Quartile analyses and run Pricing Simulators to flesh out and measure key PPA opportunities in SEA
- Provide regular PPA training support, communicate the capability resources available from Global CoE (e-learning modules etc.) to BU stakeholders
Category Forecasting:
- Forecast category growth for next 1-4 yrs leveraging the current best model/framework
- Working with cross-functional team to align and understand the trends and assumptions, and then integrate category forecast in Annual Plan and Strategic Plan
- Validate the category growth forecast and identify opportunities to better recalibrate current models
Communication:
- Communicate all learning and insights in a compelling way to drive action: Ensure presentations and reports are clear, timely and inspiring as well as actionable. Influence BU Teams. Build management confidence in recommended actions with appropriate interpretation and integration of key concepts.
- This position requires a proactive, mature and self-reliant person who can always take the initiative and influence within a broad team environment. Specific skills also include: Superior written and verbal communication skills. A strong story-teller, a lucid and structured communicator, who makes their point clearly and persuasively.
- Must be able to handle numerous projects at one time and meet fast turnaround deadlines
- Advanced organizational skills
- A good balance between using empirical data and common sense and "gut feel"
- Take, understand and establish project briefs, communicating and presenting to all parties to ensure the approach is supported, project managed and excellence is achieved
- Become a respected internal source of knowledge on best practices.
Experience:
- Working experience in Advanced Analytics preferably at an CPG or a FMCG company.
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