Brand Manager Brand Manager Biscuits Equity Mondel- z International Mumbai Metropolitan Region (Hybrid) Seniority Level - Mid-Senior level Join our Mission to Lead the Future of Snacking. Make It With Pride. - Biscuits Portfolio is the fastest growing portfolio for MDLZ India. MDLZ India Biscuits has become one among the Top 3 companies in premium biscuits in a short span of 11 years. MDLZ India has expanded swiftly in the Indulge and Nourish space in the last 5 years powered by Oreo scale up in the Premium Cream segment and extension of power brands - Bournvita & Cadbury into biscuits & Chocobakery. This has been powered by strong fundamental brand equity thinking coupled with strong media and trade investments. - Over the last 70 years, our brands have been able to connect with the consumers at emotional level through the stories that we tell and the products we offer. It has kept pace with the times, speaking to multiple generations of families in their languages, on mediums that they are hooked on. - Given the immense headroom for growth, there will be continued focus on strengthening the multiple pillars within Biscuits & Bakes category. In order to do this, the candidate will need to deliver on building strong Equity for the brands (Advertising, consumer facing Brand messages from POB to digital to TV) delivered through strong consumer insights, media knowledge and adhering to brand playbooks. Competitive intensity is at its peak and it is imperative for us to devise strategies to gain share & continue to drive Household penetration with rigor. Primary Accountabilities / Responsibilities: - Develop all creative assets for Biscuits portfolio (Both for TV and Digital medium) - Brief development in line with brand / business objectives - Deliver BIC (clutter breaking/ impactful and consumer centric) IMC activations as per calendar (Sustenance and new launches) - Partner closely with Creative and Media agencies to brainstorm and extract best output as well as own and motivate the agency teams - Implement learnings basis Media ROI learnings - Partner with POB teams and influence Shopper and Consumer messaging at POB / POS - Close engagement with strategic JBP media partners to have 1st mover advantage on technology-creative interventions and platform specific asset development - Be informed on IMC work across Cadbury brands in Globe and Top 10 brands in India to deliver path breaking IMC work in India - Partner with Global teams on brand communication and thinking. - Develop Case Studies for good work done and share with teams - Interpersonal Agility is a must. Involvement and Engagement with ecosystem Knowledge, Skills, Experience and Language Requirements: Knowledge: including education, qualifications and training: - Min. University degree; Marketing/Business Preferable - Masters in Business Administration Preferred - Masters in Business Administration Computer literacy (Word, Excel, PowerPoint and Microsoft Project) required Experience: - 4 plus years sales/ marketing experience - Required - Experience working in cross-functional and cross-cultural teams - Experience working with and successfully managing 3rd party agencies and strategic partners

Mumbai

Mondelez - Brand Manager 

Mondelez - Brand Manager  ,Job Description for Mondelez - Brand Manager  in Mondelez India Foods Ltd in  Mumbai for (4-8) years of experience. Apply Now!

Job Description for Mondelez - Brand Manager  in Mondelez India Foods Ltd in  Mumbai for (4-8) years of experience. Apply Now!