MoMAGIC - Senior Media Planner

Senior Media Planner

Designation: Senior Digital Media planner

Job Location: Noida

Experience: 4-6 years

Job Description :

- Understanding of social media management and planning

- Work with the client and the account team to understand the client's business objectives and advertising strategy

- Liaise with the creative agency team, clients and consumers to develop media strategies and campaigns

- Work on several projects at the same time, often for several different clients

- Make decisions on the best form of media for specific clients and campaigns

- Undertake research and analyze data using specialist industry resources

- Identify target audiences and analyze their characteristics, behaviour and media habits

- Present proposals, including cost schedules, to clients

- Recommend the most appropriate types of media to use, as well as the most effective time spans and locations

- Manage client relationships to build respect and gain their trust in your judgement

- Maintain detailed records

- Evaluate the effectiveness of campaigns to inform future ones.

Job Requirement :

- Strong analytical skills

- Should be able to work with databases and spreadsheets, for the collection and management of information

- Capacity to work effectively under pressure.

- Good interpersonal, negotiation and communication skills, for liaising with colleagues, clients and media owners

- Knowledge of Data Research and Analysis tools like Comscore, Similarweb and ability to convert the researched data into useful information so as to meet client goals and objectives