Moglix.com - Manager - Digital Marketing & Public Relations

Role Objective:

- Ensuring that the brand Moglix remains recognizable, up-to-date and exciting to customers and maintaining brand integrity

- Develop a strong inbound lead generation system using digital marketing

Role Responsibilities:

- Digital Marketing

- Own, maintain and update Moglix business websites & social media handles

- Develop and execute digital marketing initiatives to enhance brand awareness

- Develop and execute digital marketing campaigns to increase traffic and inbound leads through search, social media & website

- Design and execute email campaigns across customer acquisition, drip and nurture

- Guide and support SEO/SEM/Content Marketing/Offline events to augmented with digital marketing

- Create/Nurture user & customer communities to increase engagement

- Analyze and report results of digital marketing initiatives

-KRAs: Increased traffic, lead generation & lead conversion

- Public Relations

- Managing PR, Agency & media relationships and maintain a strong network

- Pitch press releases, articles, profiles to national / regional / trade journalists in print / online / broadcast

- Arrange media coverage, interviews, editorials for Moglix leaders

- Design and execute PR campaigns to enhance Moglix brand

- Analyze and report results of PR campaigns results

- Plan and execute Industry awards applications to boost brand image

- KRAs: PR coverage in terms of authored articles, broadcast coverage, interviews, awards with aim to increase Share of Voice

Key Stakeholders:

- Internal Stakeholders Plan, editorial calendar creation

- Top Management Securing media appearances

- Business Teams with an aim of better coordination of work and execution of requirements to gather the required content

- External Stakeholders for pitching ideas to clients, media

Knowledge/ Skills:

- Excellent communication & people & project management skills

Education

- Bachelors Degree in Journalism / English Literature / Any other stream with relevant past experience + Diploma/Course on Digital Marketing

- MBA/ PG in Marketing/Mass Communication