Moglix.com - Deputy Manager - Marketing Communications

Overview :

The role of a Marketing & Communications Planner (Deputy Manager, Marketing) with Moglix is one of the most exciting and coveted career opportunity as it gives a unique work experience to the candidates in the form of great combination of creativity, analytical ability, out-of-the-box thinking, customer engagement and copy writing skills

Job Description :

- Conceptualizing customer engagement and communications campaign for across the customer touch points - web sites, marketing communications, social media, product catalogs, blogs

- Portal communications - Planning product display, brand descriptions, customer engagement - in a unique way to tell the brand/product story to the potential customers

- It involves web-research to get the facts/information about the products and brands and re-packaging the information for the customers

- Creating - Buying guides- for the customers in textual/rich media content format

- Creating Customer education / awareness programs

- Editing the textual and planning the rich media content

Marketing communications :

- Coming up with the creative catch lines, tag lines, campaign ideas

- Editing PR writing

- Editing Blog / white paper writing

- Planning & editing Social Media engagement campaigns

- Planning & executing all external marketing communications (textual, audio-visual etc.) with internal coordination with category team and external coordination with agencies

Regular web content :

- Regular editing of web content

- Editing and ensuring SEO-oriented writing for all scenarios

Email / database campaigns :

- Conceptualizing, planning and executing regular email campaigns

Qualifications/Skills required :

- Min graduate (MBA/Post graduate with mass communication preferred) + 1-2 years of relevant work experience in Ad/marketing agencies

- Knowledge & marketing experience in Industrial / B2B sectors preferred

- High level of proficiency in professional and creative English writing

- Highly creative with out-of the-box thinking for marketing campaigns

- Knowledge and working experience with SEO, keywords, meta-tags etc.

- Comfortable in research - based writing with zero tolerance to plagiarism

- Good understanding of consumer behavior, psyche

- Result and goal oriented with go-getter attitude

- Hard working and willing to take complete ownership

Location : Noida