12/10 Amreen Choudhary
HR at Moglix

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Moglix - Manager - Performance Marketing (6-10 yrs)

Noida Job Code: 855476

Role Objective :

This role demands the candidate to be a go-getter who has a knack for problem-solving and growth hacking. ]

The role requires acumen of managing SEM/Social media Marketing budgets. SEO/ SEM Optimization of PPC campaigns in an effective manner

Internal Stakeholders :

- Category, Merchandising, Product - Tech Engineering and Sales Team with an aim of better coordination of work and execution of requirements.

External Stakeholders :

- Agencies, Google & other equivalent too position a strong brand in the market.

Primary Responsibilities:

- Manage the performance marketing team

- Setting up effective plnning and strategizing marketing activities for Moglix through web & app

- Optimize & create marketing campaigns across channels (Google, Facebook, Criteo etc.) to achieve the targeted RoAS (Return on Advt. Sales)

- Process implementation, including defining and tracking performance

- Optimization and bid management of PPC campaigns

- Analyze Clicks and Conversion data, ad expenses and ROI

- In-depth knowledge & understanding of e-commerce digital marketing (including shopping Ads)

- Manage & execute App campaign for Moglix targeting increasing the active user base

Reporting Team :

- Reporting Designation: Associate Director (AD_MGL_BU_SME_G7_Mkt)

- Reporting Department: SME Online (MGL_BU_SME)

Work Experience :

- Digital Marketing professional having above 2 to 5 years of digital marketing experience.

- Broad understanding of email marketing, web development, social platforms, customer segmentation methodology, and engagement analysis

- Understanding of various online marketing channels (Like - Ad words, Facebook Ads, LinkedIn ads, Twitter ads, email, SEM, contextual, affiliate, etc.)

Knowledge/ Skills :

- Excellent in communication & people management skills

- Good understanding of online marketing

- Responsible self-starter, innovative thinker & comfortable in a metrics-driven business environment

Education :

B. Tech & MBA - Tier 1/1.5 college

Salary offered: 8-12LPA

Women-friendly workplace:

Maternity and Paternity Benefits

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